US Hispanics: Online Shopping Behaviours Market Report 2021
£ 3,695 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
Providing the most comprehensive and up-to-date information and analysis of the Ecommerce and Online Shopping market including the behaviors, preferences, and habits of the consumer.
While the percentage of Hispanics who shop online is growing at twice the rate of the population as a whole, there are still some factors – including trust issues – creating friction. Because the internet enables consumers to compare prices and products quickly, online purchases are price-driven, making it challenging for brands online to create differentiation and compete beyond price. However, Hispanics differ from average US consumers in how they discover products, giving lesser-known brands a chance to stand out. In addition to Amazon and mass merchandisers, Hispanics rely on social media and influencers to learn about products.
Read on to discover more about the US Hispanics: Online Shopping Behaviors consumer market, read our Hispanics: Digital Trends & Impact of COVID-19 One Year Later – US report, or take a look at our other Ecommerce and Online Shopping Market research reports.
Brands include: Groupon, Living Social, Walmart, Target, Amazon, Google, Best Buy.
This report, written by Juan Ruiz, a leading analyst in the Ecommerce and Online Shopping sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
For brands to excel in selling online to Hispanics, it is critical that they make their abstract offering more tangible. They can achieve that by proactively reaching out to Hispanic online shoppers. Hispanics want to engage with brands; they want to learn about their products, and they want brands to follow up with them after a purchase. It is up to brands to take them up on the offer.
Juan Ruiz
Director of Hispanic Insights
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.