Social Media Trends - US - May 2021
Social Media Trends - US - May 2021

“In spite of the occasional confrontation, social media is largely seen as a positive experience for users looking for a place to connect with like-minded individuals through compassion and kindness. Brands will need to navigate a new era of entertainment and information that places a greater emphasis on accountability and trust in social media communications.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Size
Platform Use
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Preferred Social Media Platforms
Perceptions of Social Media Platforms
How People Use Social Media
Reasons to Interact on Social Media
Brand Interactions
Cancel Culture
Influencer Culture
The Role of Social Media Companies

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies
Market Opportunities

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Correspondence Analysis