China Attitudes towards Cosmetic Surgery Market Report 2021
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Report Summary
“Consumers have a clear understanding of the advantages of cosmetic surgery, including its effective results and long-lasting effects; however, they are still hesitant about going through with it due to safety concerns, with light non-invasive procedures becoming widely accepted compared to more involved surgeries. To cater to the needs of treating sensitive skin post-surgery, building professional and trustworthy brand image and matching the product with the specific treatments used should win consumers’ recovery needs.”
– Amy Jin, Senior Analyst
Key issues covered in this report
- Usage of different types of cosmetic surgery
- Reasons for trying cosmetic surgery
- Shopping behaviours and purchase journey
- Information source needed before considering cosmetic surgery
- Information channel used to gain knowledge about cosmetic surgery
- New innovations and marketing campaigns on cosmetic surgery and recovery products
Table of Contents
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Overview
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- Key issues covered in this report
- Definitions
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Executive Summary
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- Market and competition
- The consumer
- Light non-invasive procedures are mostly used for skincare
- Figure 1: Facial cosmetic surgery applied in the last year, 2021
- Consumers are pursuing better mindsets
- Figure 2: Reasons for considering cosmetic surgery, 2021
- Consumers prefer professional post-surgery products
- Figure 3: Attitudes towards post-cosmetic surgery products, 2021
- Curious consumers learn from multiple sources
- Figure 4: Channels used to gather information on cosmetic surgery, 2021
- Learning the negatives first
- Figure 5: Information needed before trying cosmetic surgery, 2021
- Clear contrast between cosmetic surgery and skincare products
- Figure 6: Images associated with different beauty methods, 2021
- What we think
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Issues and Insights
- Collaborate with well-known professionals for endorsements
- Figure 7: Surgical masks launched by Badachu
- Matching post-surgical solutions to different anti-aging therapies
- Collaborate with well-known professionals for endorsements
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Market Factors
- Professional hospitals and cosmetic surgery clinics are both emerging
- Stricter regulation on the cosmetic surgery market
- Marketing and advertisements for ‘beauty loans’ prohibited
- Cosmetic surgery apps being sued by celebrities
- Gen Z beauty advocates leading market growth
- Limited travel means more surgery conducted locally
- Speedy update on the latest surgery tech
- Figure 8: Thermage’s updated machines
- Popularity of non-invasive procedures with repeated purchase
- Professional hospitals and cosmetic surgery clinics are both emerging
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Marketing Activities
- Cosmetic clinics collaborating with KOLs and livestreaming platforms
- Figure 9: Linshanshan’s special livestreaming on cosmetic surgery, China, 2021
- Reaching out to prospective consumers offering trial and educational experiences
- Figure 10: Soyoung ambassador plan, China, 2021
- Official way to identify authorised service
- Figure 11: Thermage authenticity check, China
- Cosmetic clinics collaborating with KOLs and livestreaming platforms
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Innovation Trends
- Clinic cosmetic products expanding to the mass market
- Figure 12: Stylage’s skincare products, France, 2021
- Surgical components shifting to skincare products
- Figure 13: Biohyalux’s hydraulic acid serum
- Personalised looks rather than one-fits-all plans
- Figure 14: Soyoung mirror plan, China, 2021
- Beauty salon/clinic products starting to sell at multiple channels
- Figure 15: Spa products from Chlitina and Siyanli, China
- Clinic cosmetic products expanding to the mass market
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Usage of Cosmetic Surgery
- Procedures to satisfy basic skincare needs are mostly used
- Figure 16: Facial cosmetic surgery applied in the last year, 2021
- Opportunities for recovery products aimed at specific cities
- Figure 17: Facial cosmetic surgery applied in the last year – “Have done before”, by city tier, 2021
- Cosmetic surgery adoption high among the young generation
- Figure 18: Facial cosmetic surgery applied in the last year – “Have not done but want to try”, by age, 2021
- Procedures to satisfy basic skincare needs are mostly used
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Reasons for Trying
- Consumers are motivated by improving their mindsets
- Figure 19: Reasons for considering cosmetic surgery, 2021
- Visible results more important than fast effects
- Figure 20: Reasons for considering cosmetic surgery, by skin issue, 2021
- Trying cosmetic surgery is rarely driven by trend chasing
- Affluent consumers are effect driven
- Figure 21: Selected reasons for considering cosmetic surgery, by monthly personal income, 2021
- Younger consumers skew towards professional endorsements
- Figure 22: Selected reasons for considering cosmetic surgery, age, 2021
- Consumers are motivated by improving their mindsets
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Attitudes towards Cosmetic Surgery
- Professional care is preferred
- Figure 23: Attitudes towards post-cosmetic surgery products, 2021
- Spending money smartly
- Figure 24: Attitudes towards spending on cosmetic surgery, 2021
- Makeup concerns affluent consumers
- Figure 25: Attitudes towards makeup post cosmetic surgery, by monthly personal income, 2021
- Professional care is preferred
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Information Channel
- Both online and offline sources are important
- Figure 26: Channels used to gather information on cosmetic surgery, 2021
- Affluent consumers are using more offline sources
- Figure 27: Selected channels used to gather information on cosmetic surgery, by monthly personal income, 2021
- Experienced users value professional sources more
- Figure 28: Channels used to gather information on cosmetic surgery, by those who have done/have not done surgery, 2021
- Both online and offline sources are important
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Information Needed
- Risk factors concern potential users
- Figure 29: Information needed before trying cosmetic surgery, 2021
- Younger consumers tend to have more concerns
- Figure 30: Selected information needed before trying cosmetic surgery by age, 2021
- Risk factors concern potential users
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Comparison with Other Beauty Enhancement Methods
- Cosmetic surgery distinct from skincare products
- Figure 31: Images associated with different beauty methods, 2021
- Cosmetic surgery distinct from skincare products
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Appendix – Methodology and Abbreviations
- Methodology
- Abbreviations
- Methodology
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
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*databooks not available with UK B2B Industry reports.
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