- Contents
- *Overview
- What you need to know
- Key issues covered in this Report
- Covered in this Report
- Excluded
- Subgroup definition (by monthly personal income)
What you need to know
The continuous pursuit of more effective results explains why COVID-19 has not dampened women’s interest in beauty since life returned to normality. The popularity of short videos and live streaming have also, to some extent, facilitated beauty service growth due to more and better consumer education. However the beauty service market in China is still at an early development stage with interested and explorative consumers and faces the issue of credibility due to information asymmetry. E-commerce players’ investment in the market and their credentials may help drive more healthy competition and help the industry grow further.
Although beauty services will inevitably compete with beauty devices and prestige skincare for consumers’ spending on beauty, at this stage, it is important for brands to target enthusiasts in all three sectors. Despite their claimed preferences, their usage of beauty services is still significantly higher than those who do not have any clear preference.
Key issues covered in this Report
The impact of COVID-19 on beauty services
The marketing strategies and innovations of beauty service providers in the China market
Consumers’ usage of and spending on beauty services
Premiumisation opportunities in the beauty service market
Influence of information channels in the beauty service market
Covered in this Report
This Report focuses on consumer attitudes towards and the use of beauty services, including massage, hair removal, hand treatments, facial treatments, eyelash extensions, eyebrow/eye line tints, body skin treatments, body shaping and facia and body cosmetic surgery (eg thermage, laser lipolysis)
Excluded
This market definition excludes hair transplant and hair services provided within hair transplant institutions, barbershops and hairdressing establishments, such as cutting, styling, colouring, treatments, extensions and male grooming/shaving.
Subgroup definition (by monthly personal income)
Low personal income is defined as below RMB6,000 in tier one cities, and below RMB5,000 in tier two or below cities.
Mid personal income is defined as RMB6,000-9,999 in tier one cities, and RMB5,000-8,999 in tier two or below cities.
High personal income is defined as RMB10,000 or above in tier one cities, and RMB9,000 or above in tier two or below cities.
