China Marketing to Over-50s Market Report 2021
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“Just like the popular modern slang phrase ‘only kids make choices, as adults want all’, the same is true for most older adults. Just-for-senior products have appeal for seniors, while traditional interpretations alone, such as comfort, good pricing and easy-to-use, are far from enough, and need to be updated. Adding elements related to style, experience and digital trends is critical for senior-targeted brands to stay relevant to the active lifestyles they pursue. Products and leisure activities echoing with the ageless athleisure trend and incorporating life themes, including pets and regional culture, can help brands gain traction among seniors.”
– Yuxi Shao, Research Analyst
Key issues covered in this report
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.