China Spending Habits in Lower Tier Cities Market Report 2021
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“Consumers in lower tier cities have demonstrated significant improvement in consumer confidence and spending power, and have not shown compromise in quality of life even under the impact of the COVID-19. Whether it is home life, or sports and fitness, their pursuit of technology and intelligence, fashion and trend is no less than that of consumers in big cities. Young consumers in lower tier cities are looking to brands to bring more social topics through innovative experiences with uniqueness and exclusivity. Pan-entertainment experiences that integrate culture, IP and other elements can help brands open up marketing boundaries and create more new marketing scenarios and consumption hot spots.”
– Gloria Gan, Research Analyst
Key issues covered in this Report
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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.