UK Attitudes towards Frozen Foods Market Report 2021
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The UK Attitudes Towards Frozen Foods market report identifies consumer attitudes towards frozen foods, trends in frozen food and consumer barrier to buying frozen foods in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the UK Attitudes Towards Frozen Foods market in the UK.
Frozen food sales grew strongly in 2020 and for much of the first half of 2021 due to the COVID-19 restrictions shifting meal occasions to the home and consumers stockpiling long-life products. Sales started to fall away over late 2021 and into 2022.
Frozen food products with ethical certifications and labelling merit further explorations, as ethical claims are extremely rare in the frozen foods sector. Innovation here would also help companies to tap into consumers’ increased ethical awareness as a result of the COVID-19 pandemic.
Shoppers’ habitual approach to buying frozen, with many visiting the frozen aisle last and only when they have specific products in mind to buy. This, along with spending little time browsing, makes it difficult for frozen foods to gain share of consumers’ grocery budget. Falling birth rates and the decline in the population of under-10s will also impede sales over 2021-26, given that families are key users of frozen food.
There is a need for more health-led NPD in the frozen foods category given consumers’ heightened health consciousness since the COVID-19 outbreak, with the impending new restrictions on marketing and in-store promotions of HFSS foods adding urgency to this for certain segments.
Read on to discover more details or take a look at all of our UK Food and Foodservice market research.
Products: meat and poultry (processed and unprocessed), meat substitutes, fish, potato products (chips, roast potatos), vegetables, pizza, prepared meals, bread products, pastries (sweet and savoury), desserts, other meal accompaniments (eg Yorkshire puddings)
Brands: Nomad Foods (Birds Eye, Aunt Bessie’s, Goodfella’s), McCain Foods, Karro Food Group (Young’s), Oetker Group (Dr Oetker, Chicago Town), Marlow Foods (Quorn), Hain Daniels (Linda McCartney), Crosta & Mollica, Lidl, Waitrose, Richmond, Greggs, Aldi, Itsu, Pret, Ed’s Easy Diner, Piccolino, Iceland, Gino D’Acampo, Hula Hoops, Cathedral Ciy, Vimto, Napolina, Beroni, Del Monte, Ginsters, Deliciously Ella, Gosh!, Slimming World.
This report, written by Alice Baker, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The COVID-19 pandemic drove strong sales growth for frozen foods in 2020; however, brands will need to disrupt shoppers’ habitual approach to buying frozen if they are to continue to grow sales in the ‘Next Normal’. Frozen foods with ethical attributes warrant further attention as these attract strong consumer interest but are currently underexplored on the market.
Alice Baker
Senior Research Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.