US Marketing to Empty Nesters Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the US Marketing To Empty Nesters market, including the behaviours, preferences and habits of the consumer.
Empty nesters are both excited and worried for this new chapter in their lives. They look forward to the additional time and freedom to refocus on themselves, their personal interests and their connection with their spouse/partner and friends.
Many soon-to-be empty nesters face concerns over facing the fear of the unknown and loneliness, seeing being a parent as a large part of their identity. Brands have the opportunity to help ease these concerns for parents, giving them the chance to invest more time in previously forgotten hobbies and interests.
The COVID-19 pandemic saw many moving back in with their parents, either for financial or health concerns. This saw many empty-nesters looking to help connect with their grown children, sometimes relinquishing their empty nester status and letting their grown kids come back to the nest. This focus on providing their emotional and financial stability potentially continuing into the longer term.
Read on to discover more details or take a look at all of our US Lifestyles market research.
Brands: Beyond The Nest, Princess Cruises, Verizon, Portal, Subaru.
Written by Ariel Horton, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Parents look forward to becoming empty nesters, but their identity as a parent still remains intact. They desire to maintain their strong connection with their children and are still there to provide any kind of support their children need. Beyond their children, they look for community and connection with their partner/spouse and friends, and they choose to dive deeper into hobbies and activities that they have already established and enjoy.
Ariel Horton
Lifestyle and Leisure Analyst
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