What you need to know
Millennials have fully embraced today’s more fluid notion of adulthood where one’s identity is defined by their skills and priorities. As success in life activities is so strongly connected to success as a person, the cohort holds a less positive outlook on life compared to other generations – true even before the pandemic hit. The COVID-19 outbreak amplifies the disconnect Millennials are experiencing as the mandated preventative measures hinder so many aspects of life, including the activities that define them and their resources for emotional support and stress relief. This leaves them more vulnerable to mental health issues than before, meaning that supporting the mental wellness of Millennials has never been more important.
Key issues covered in this Report
How Millennials define their personal identities
Millennial outlook on life
Sources of emotional support and activities used to manage stress
Definition
Mintel defines Millennials as those born between 1977 and 1994. In 2020, Millennials are between the ages of 26 and 43.
This Report was written during September 21-October 19, 2020. Consumer research was fielded in March 2020 and reflects consumer attitudes and behaviours prior to the COVID-19 outbreak in Canada.
