UK Skiing and Snowboarding Holidays Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the UK Skiing And Snowboarding Holidays market, including the behaviours, preferences and habits of the consumer.
Ski resort holidays remain relatively niche, and these holidays are only likely to become more expensive as a resort of the pandemic, which will see participation continue to be limited to more affluent consumers. However, 54% of potential first-time skiiers say affordable accommodation would encourage them to take a ski resort holiday. This means there is an opportunity for operators to promote lower-cost destinations and accommodation types in order to broaden their appeal.
Despite COVID-19 causing a significant revenue decline for many travel companies in the short to medium term, moving forward, the long-term outlook for the skiing and snowboarding market is positive. Young consumers are historically the core audience for ski resort holidays, and there is significant pent-up demand for adventurous activities amongst this group.
However, multiple lockdowns and new strains of COVID-19 have further exacerbated the uncertainty facing the ski holiday market. Many people have put off booking a holiday for 2021 or beyond because they do not know when they will be able to travel, when they will feel safe enough to travel and what restrictions will be in place.
When overseas holidays are permitted again, the ski resort market is in a good position to recover relatively quickly. Frequent skiers should still be in a position to afford to take these holidays given their healthy financial situation. Meanwhile, the outdoor nature of ski holidays will appeal to those wanting to avoid crowds, with operators already expanding their portfolios in anticipation of demand for quiet, peaceful locations.
Read on to discover more details or take a look at all of our UK Holidays market research.
Brands: Hotelplan, Inghams, Ski Totla, Flexiski, Crystal Ski, TUI, Thompson Lakes and Mountains, Specialist Holiday Group, Espirit Ski, Neilson Active Holidays.
This report, written by Narmada Sarvanantha, a leading analyst in the Leisure sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Moving forward, the COVID-19 pandemic presents travel operators with a long-term opportunity to attract a wider consumer base by adjusting their portfolio. Cost-effective ski holiday deals in destinations such as Bulgaria and lesser-known peaceful skiing locations like Stuben and Scheffau in Austria will appeal to price-conscious consumers, eager to delve into new experiences.
Narmada Sarvanantha
Leisure Analyst
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