UK Ethnic Restaurants and Takeaways Market Report 2021
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The UK Ethnic Restaurants And Takeaways marker report identifies consumer attitudes towards ethnic and international dine-in and takeaway outlets in the UK. This report also covers the ethnic foods market size, market forecast, market segmentation and industry trends for the Ethnic Restaurants And Takeaways Market in the UK.
A combination of enforced closures, capacity restrictions and consumers’ financial and health and safety concerns massively impacted the UK’s ethnic restaurant and takeaways market.
As long as the threat of the virus lingers, many people will continue to avoid dining inside restaurants. On the flipside, the UK’s vaccination programme, which started on 8 December 2020, is likely to restore consumer confidence in visiting restaurants – ethnic included – again.
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As consumers’ ‘frugal mindset’ is likely to persist, a price strategy will be much needed to drive usage. Some ethnic restaurants are turning to discounts and rewards for customer loyalty or even just for their visit. But value is not about being the cheapest. Cost-conscious consumers will also respond to deals that represent excellent value-for-money, therefore a fixed-price set menu or meal deal tagged on to a few signature dishes can increase the perceived value of an offer, while also keeping the door open for upsizing or trading up.
COVID-19 continues to spur on the development of new sales channels. For example, a wider choice of specialised e-tailers has enabled more operators to push their range of restaurant-branded meal kits into the market. Ethnic restaurant operators are also focusing on meeting delivery demand rather than expanding outlet numbers. Several brands are doing so by expanding their delivery catchment areas through dark kitchens.
Read on to discover more details or take a look at all of our UK Food and Foodservice market research.
Brands: Wagamama, Itsu, YO! Sushi, Taco Bell, Wasabi Co, Las Iguanas, Turtle Bay, Tortilla (Mexican Grill Ltd), Pho Trading Limited, Dishoom, Wahaca (Oaxaca Limited), Busaba Eathai, Chiquito, Jollibee, MW Eat: Masala Zone, Ping Pong, Ottolenghi, Deliveroo, The Fox & Hounds.
This report, written by Trish Caddy, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Reduced footfall has made the idea of committing to a long-term lease, especially in city centres, less viable, forcing ethnic restaurant or takeaway operators to reassess their product offerings. Some brands are also crossing over to the retail sector with their own supermarket ranges in an effort to extend their brand presence and reach. Others are focusing on meeting delivery demand rather than expanding outlet numbers by expanding their delivery catchment areas through dark kitchens.
Meanwhile, with table service set to be enforced by government as long as the pandemic lingers, the act of dining out in an ethnic restaurant will remain more formal than it was prior to COVID-19. Ethnic restaurants should embrace this trend and see it as an opportunity to reach new demographics that are prepared to pay for an enhanced experience with a sense of occasion.
Trish Caddy
Senior Foodservice Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
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