US Digital Advertising Market Report 2023
£ 3,695 (Excl.Tax)
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This report explores the US digital advertising market in extensive detail. Over 50 pages of content provide the most significant market developments and consumer trends. Use it to propel your business today.
Below, we’ve defined the scope of the report, summarised the key areas covered, and provided handpicked insights from the report.
Digital advertising includes internet-delivered ads in paid search advertising, digital video ads, display advertising, podcast advertising, and other forms of digital advertising that include but are not limited to email acquisition, audio streaming, classified ads, lead generation services, and apps.
Digital and alternate advertising drove growth in the US ad and marketing industry, with total spend increasing by 8.5% in 2022 vs 2021. Mintel also estimates US digital ad market revenue to grow 13% in 2023 over 2022. Despite strength in the digital ad market, it’s not without challenges. New privacy standards coming into play will affect how advertisers collect data for targeting. This report explores ways to strategise and position effectively in light of these challenges.
Now is the time to board the privacy train. Despite delays, it’s necessary to be at the station upon arrival. AI is the obvious option, but there are others, such as building out first-party data where possible, utilising different metrics, such as MER to measure success, media mix modeling, and cohort-based or contextual targeting.
When adjusted for inflation, the market is forecast to increase by 51% from 2023-28.
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Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.
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Our analyst Jenni Nelson delivers key insights with this report, making sense of the numbers with critical analysis.
Digital advertising is in a time of transition as marketers and platforms seek substitutes to user-level data. Despite numerous delays at the federal level, new platform standards and state regulations regarding privacy are in place with more coming. Interest in AI-enabled search is promising, while digital audio and video ad revenues are poised for continued strong growth.
Jenni Nelson
Analyst, Tech, Media and Entertainment
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.