US Sporting Goods Retail Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the US Sporting Goods Retail market including the behaviors, preferences, and habits of the consumer.
Nearly 40% of consumers are willing to pay more for top brands in sporting goods because they provide the best quality, which increases to 45% for parents. As such, sporting goods brands and retailers should focus on communicating the value added through quality brands and items offered – especially when targeting parents who will be shopping for their children and themselves.
COVID-19 completely rejuvenated the sporting goods market. The industry had been on a slight decline and the pandemic led to record breaking growth (18.2% in 2020 and 35.6% estimated for 2021). While the near exponential growth is unlikely to continue, the pandemic very well may have reset the market.
The category experienced incredible growth after the onset of the pandemic. The market is now nearly double what it was prior to COVID-19. While new consumer demand and habits are likely to sustain themselves over the next few years, a precipitous drop off in market value closer to pre-pandemic levels remains a possibility.
Women’s sporting goods and men’s athleisure are two overlooked categories within the industry. That tide is starting to change, as brands from all across the sporting goods industry are upping their investment in the respective categories. Industry leader Dick’s Sporting Goods is investing in both opportunities and when the industry leader takes a strong stance, other brands are likely to follow.
Read on to discover more about this Sporting Goods Retail report, read our US Sporting Goods Retail Market Report 2019, or take a look at our other Sports Market research reports.
Brands include: Nike, Brine, Adidas, Facebook, Apple, Amazon, Google, Under Armour, Callaway, On running, Fitbit, Halo, Oculus Move, Apple Watch, Siq Smart Basketball, Peloton, Fanatics, Barnes & Noble, Topps, NFL, NBA, MLB, VRST, NCAA, WNBA, Tonal, Gucci, Louis Vuitton.
Sporting goods stores include: Dick’s Sporting Goods, House of Sport, Public Lands, Sports Authority, Wilson Sporting Goods, Foot Locker, Macy’s, Nordstrom, REI.
This report, written by Colin O’Brien, a leading analyst in the Sports sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The pandemic took an industry on the decline and launched it to record breaking growth. Brands and retailers are setting new revenue records and looking to expand with new locations and offerings, such as new immersive in-store experiences and improved cross-channel shopping options, to capitalize on the new demand. While exponential growth is unlikely to continue, the pandemic very likely reset the market value of the sporting goods retail industry.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.