Hispanics: Digital Trends & Impact of COVID-19 One Year Later - US - April 2021
Hispanics: Digital Trends & Impact of COVID-19 One Year Later - US - April 2021

“The COVID-19 pandemic expanded the base of Hispanics relying on technology more than ever before, creating opportunities for increasing engagement and electronic products upgrades. Hispanic Millennials lead the way embracing tech innovation, but older Hispanics should follow soon as they are learning to get the most out of their current devices and are excited about embracing technology in their lives.”



Juan Ruiz, Director of Hispanic Insights

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
The Hispanic Opportunity
Market Value Indicators
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Attitudinal Changes due to COVID-19
Digital Trends Attitudinal Segmentation
Hardware – Home Entertainment Product Ownership
Hardware – Home Entertainment and Electronics Purchase Intent
Hardware – Personal Electronics Ownership
Spotlight on Smartphones and Wearable Tech
Communications – Internet and Mobile Services
Communications – Social Media
Spotlight on Apps

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies
Market Opportunities

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Mintel Trend Drivers