COVID-19 Impact on Technology: One Year Later - US - 2021
COVID-19 Impact on Technology: One Year Later - US - 2021

“The pandemic has impacted almost every facet of consumers’ lives, from their personal finances to their social lives, as well as priorities and behaviors. Technology has been at the forefront of consumers’ responses to pandemic conditions, whether using technology to work from home, stay in touch with friends or keep entertained at home. COVID-19 accelerated adoption of new digital behaviors like curbside pickup and video chatting, and consumers will continue ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

COVID-19 Pandemic Overview
Impact of COVID-19 on the Economy
Impact of COVID-19 on Household Finances and Spending Priorities
Overall Consumer Mind-set
The Technology Market – Key Takeaways
Technology Hardware and Communication Services Market Size and Forecast
Segment Performance
COVID-19 Scenario Performance
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Impact on Telecommuting
Impact on Consumer Technology Use
Electronic Product Ownership
Electronic Product Purchase Intent
Categories of Interest for New Technology
Attitudes toward Technology and Digital Trends
Consumer Segmentation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Category Winners and Losers
Market Opportunities

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – CHAID Analysis