Console Gaming: Spotlight on the Next Generation - US - April 2021
Console Gaming: Spotlight on the Next Generation - US - April 2021

“2020 was a banner year for console gaming. Nintendo Switches flew out of stores as console players sought a more relaxing escape from the pandemic, while the launches of the PS5 and Xbox Series X/S ignited interest among established console players. Console brands will build on this momentum in 2021 by showing off new games, investing in service offerings and providing more opportunities for the console gaming community to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Size
Segment Performance
Target Audience – The US Gamer
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Console Gamer Overview
Perceptions of Console Brands
Purchasing Next Generation Consoles
Reasons to Upgrade to New Consoles
Challenges to Buying Next Generation Consoles
Replacing Consoles
Attitudes toward Console Gaming

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies – Nintendo
Competitive Strategies – PlayStation
Competitive Strategies – Xbox
Market Opportunities

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Correspondence Analysis