Gen Z: Online Shopping Behaviors - US - April 2021
Gen Z: Online Shopping Behaviors - US - April 2021

“Generation Z is a large, and growing, consumer group looking to wield their spending power to make change. With already over $140 billion in spending capabilities, Gen Z is a generation that knows what it wants and isn’t afraid to tell brands and retailers how to meet their needs. Diversity, equity, inclusion and sustainability will be key areas of focus for this generation as they look to make change ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Gen Z Consumers – Key Takeaways
Gen Z Consumers by the Numbers
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Understanding Gen Z Adults and Teens
Retailers Shopped
Learning and Information
Behaviors and Important Factors When Shopping Online
Attitudes toward Shopping Online

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer