Black Consumers: Leisure & Entertainment - US - 2021
Black Consumers: Leisure & Entertainment - US - 2021

“After a difficult year with the pandemic and social justice tragedies, the Black community will take some time to recover and heal. Leisure and entertainment can play an important part in this process, with digital entertainment and streaming receiving a significant boost during lockdowns. However, the Black community is likely to be cautious about a return to normal. There are clear opportunities to market at-home entertainment solutions and safe out-of-home ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Target Audience – Key Takeaways
The Black Population by the Numbers
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Leisure and Entertainment Attitudinal Segments
Participation in Leisure Activities
Change in Leisure Habits Due to COVID-19
Change in Digital Habits Due to COVID-19
Culture in Content
Attitudes Toward Resuming Leisure Routines

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Market Opportunities
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations