Vegetables - US - 2021
Vegetables - US - 2021

“The dramatic increase in at-home cooking, coupled with a greater general interest in wellness, prompted considerable growth for the vegetable category in 2020. A slow return to certain pre-pandemic behaviors will lead to a slight sales correction, but the need for more-convenient yet still healthy foods will see consumers turn to produce that has been pre-cut, seasoned and ready-to-cook, while also opening up opportunities for brands to offer meal planning ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Size and Forecast
Segment Performance
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Vegetable Consumption
Vegetable Purchase and Consumption Behavior
Produce Purchase Factors
Produce Purchase Location
Vegetable Occasions
Vegetable Types, Perception and Uses

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Market Share
Competitive Strategies
Market Opportunities

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Attitudes toward Vegetables
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Companies and Brands
Appendix – Consumer
Appendix – Retail Channels
Appendix – Correspondence Analysis – Vegetables – Methodology