US Home ISPs and Bundled Services Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the US Home ISPs and Bundled Services market, including the behaviours, preferences and habits of the consumer.
With 8 in 10 households having home broadband internet access and with the US market worth $100 billion, the internet was already considered a necessity by most consumers. However, the COVID-19 lockdowns throughout 2020 boosted its importance as many were forced to work from home, as well as attend homeschool, and use the internet to connect with friends and family.
Increased streaming, video calls and general day-to-day usage has meant that 71% of consumers now agree that their home internet has become more important to them since the start of the pandemic. However, with increased economic pressures thanks to job losses and the predicted post-pandemic recession, people may begin to cut back on non-essential costs, seeing an overall lowering of revenue for ISPs.
Brands will have to innovate new TV and broadband bundles to be more affordable, preventing people from cutting their subscriptions. The expansion of 5G networks and compatible devices may also be used to help increase internet speeds and compete with cable and fibre services.
Read on to discover more details or take a look at all of our US Technology and Telecoms market research.
Brands: Version, Xfinity, AT&T, T-Mobile.
Written by Buddy Lo, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Home internet is among the most important services for us consumers, and access to high-speed reliable home internet has been put front and center due to the COVID-19 pandemic in 2020. Internet access is considered such a necessity there are calls to classify broadband access as a utility. Demand for high-speed internet will continue to increase, and consumers will seek the best possible internet speeds they can afford. Providers must continue to innovate and bring faster, reliable internet to markets or lose out to emerging competitors.
Buddy Lo
Senior Technology and Consumer Electronics Analyst
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