US The Gig Economy Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the U.S Gig Economy markets, including the behaviours, preferences and habits of the consumer.
COVID-19 has significantly affected the gig economy, from its workers to the behaviors of consumers using these services. Prepandemic, ride sharing was the most used gig service. Because of lockdown restrictions, food delivery services were essential as people sheltered in their homes. Moving forward, which services consumers use the most will depend on how they adjust in the next normal. For gig workers whose income is sporadic and job security low, their financial future remains a challenge – one that the financial services industry can meaningfully guide them through.
Read on to discover more details or take a look at all of our U.S Food and U.S Financial market research.
Definitions used: Freelancer, Permalancer (eg long-term freelancer), Rental property host (eg,Airbnb, VRBO), Ride share driver (eg Uber, Lyft), Food delivery driver (eg Grubhub, Instacart), Delivery driver (eg Amazon Flex), Service-based fulfilment (eg TaskRabbit, Dolly), Brand representative (eg Glossier).
Brands featured: Uber, Doordash, Uber Eats, GrubHub, Lyft, Instacart, Airbnb, Postmates and more.
Written by Amr Hamdi, a leading analyst in the Financial Services sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The gig economy has grown in popularity over the past few years, as people keep looking for alternative ways to make money on their own time. During the pandemic, delivery services were in high demand, as consumers feared contracting COVID-19. The gig workers delivering these essential services were among the most financially vulnerable groups during the pandemic. The variable income has meant that gig workers face more challenges on their road towards financial freedom. As financial services brands move forward, they have the chance to build relationships with their gig-working customers and ensure that they are adequately served and financially protected.
Amir Hamdi
Financial Services Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.