Canada Gaming: Consoles and PCs Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the Canada Gaming Consoles and PC market, including the behaviours, preferences and habits of the consumer.
Playing video games on console and PC has been an established pastime for a number of years now, but the pandemic has accelerated and further legitimised it as a mainstream hobby and way of connecting with others online. The COVID-19 lockdowns has forced many to spend extended periods of time indoors, with 29% of consumers reporting playing more games than they did before the pandemic started.
The release of the latest next-generation consoles in November 2020 has also driven increased attention to the gaming console market, as well as the corresponding release of games and other gaming-related products. 35% of video game players have spent more money on gaming since the start of the pandemic. With the widespread use of console and PC games, video games have become a useful marketing tool. As more and more Canadians play video games, the industry will continue to provide meaningful impact on the consumer market, providing limitless opportunities for brands in the PC gaming industry.
While 54% of gamers say they’d play more games if they had the free time to do so, the return to normal life as the pandemic subsides will see numbers of active players fall. However, more flexible working hours and a trend towards homeworking may continue, gaming may remain a part of day-to-day life for more people than before the pandemic. With the industry made up of only 28% female employees and 2% non-binary employees compared to 70% men, further representation in both games and the industry could also help attract underrepresented groups into the industry and consumer base.
Read on to discover more details or take a look at all of our Gaming Market Research.
Console and PC Brands: PlayStation (Sony), Xbox (Microsoft), Nintendo, Dell, Alienware, HP, Asus, Amazon Lunar, Google Stadia, Sega.
Video Games: Animal Crossing, Counter Strike, Cyberpunk 2077, Tomb Raider, The Last Of Us, Fall Guys, Among Us, MLB The Show, Doom: Eternal, Mario, The Sims, Red Dead Redemption 2, NBA2K, Fortnite, Ring Fit Adventure.
Other Brands: Hellmann’s, Colour Pop Cosmetics, Twitch, EA Games, Facebook, YouTube, Netflix, Verizon, Spotify.
Written by Scott Stewart, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The past year has been unique for this industry – with increased demand as a result of the COVID-19 pandemic and more time spent at home. With so many Canadians playing pc/console video games, it is increasingly important to understand them at a more granular level; gaming pc users are much different than standard pc users, while there are differences between Nintendo and PlayStation/ Xbox players. Marketers can also benefit from the popularity of video games, since it is now an advertising channel that offers access to half of Canadians. And its digital format means messages can be much more impactful than more static ads on tv, radio or social media.
Scott Stewart
Senior Tech & Media Research Analyst
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