Canada Travel in 2021 Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Canada Travel in 2021 market, including the behaviours, preferences and habits of the consumer.
The holiday and travel industry effectively shutdown overnight across the globe in 2020, with the vast majority of people cancelling or delaying their planned trips when lockdowns were announced. Canadian travel was no exception to this, and the economic impact coming out of the pandemic will mean that spending on the category will remain low in the short term.
2021 will see the sector regain some of its lost ground, with longer-term growth remaining steady thanks to built-up demand over the last year. However, most Canadians want to have their COVID-19 vaccine before they are fully comfortable with travelling, especially on cruise ships or trips to the US. Right now a quarter of Canadians are comfortable with road trips, which will remain popular in the meantime.
42% of Canadians intend to travel in 2021, although many have not made reservations yet because of the uncertainties. 85% of consumers will stick to travelling within their region until cases decline, with 81% preferring to travel within Canada until global cases are under control.
Read on to discover more details or take a look at all of our Canada Holidays and Travel market research.
Brands: Vancouver North Shore, Newfoundland & Labrador Tourism, Airbnb, VRBO, Air Canada, Arizona Office of Tourism, Ontario Travel, Quark Expeditions, SellOffVacations, Air Transat, Holiday Inn, Royal Caribbean, TUI, Expedia, Explore Minnesota, Marriott International, Authentik Canada.
Written by Andrew Zmijak, a leading analyst in the Holidays and Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The travel and tourism industry is among the most adversely affected by the COVID-19 pandemic, and will take the long road to recovery. It will take the widespread availability of vaccines for consumers to feel safe to travel again; however, many will not be comfortable anytime soon. Canadians will stick to local travel until cases drop dramatically and within the country until the pandemic is under control on a global level. For the moment, travel brands will find it vital to build trust by implementing and marketing the measures they are using to keep travellers safe.
Andrew Zmijak
Research Analyst, Consumer Behaviour
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