Ireland Meat and Meat Substitutes Market Report 2021
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Description
“COVID-19 has driven sales in the meat sector, with great at-home dining driving the market. Meat substitutes have also grown in popularity as two out of 10 Irish consumers identify with the flexitarian diet. There are many consumers moving towards a plant-based diet for ethical reasons, however, eating meat will remain high in popularity amongst Irish consumers.”
– Natalie Magill, Market Research Analyst
Key issues covered in this Report
- The impact of COVID-19 on consumer behaviour and meat/meat substitutes.
- The continued growth of the meat/meat substitute market.
- Eco and ethical issues affecting consumer attitudes towards meat.
- Opportunities for meat substitutes.
- The importance of consumer health when purchasing meat/meat substitutes.
Table of Contents
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Overview
- What you need to know
- Key issues covered in this Report
- COVID-19: Market context
- Issues covered in this Report
- What you need to know
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Executive Summary
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- The market
- Meat sales rise during COVID-19
- Figure 1: Estimated value of the meat market*, IoI, NI and RoI, 2015-25
- Figure 2: Estimated forecast value of the meat market, IoI, 2015-25
- Consumers turn towards using meat substitutes
- Figure 3: Estimated value of the meat substitute market, IoI, NI and RoI, 2015-25
- Impact of COVID-19 on meat and meat substitutes
- Figure 4: Expected impact of COVID-19 on meat and meat substitute products, short, medium and long term, October 2021
- RoI meat prices fluctuate while UK/NI prices rise
- Figure 5: Consumer price index, meat vs all food, RoI, July 2019-July 2021
- Figure 6: Consumer price index, meat vs all food, NI, July 2019-July 2021
- Flexitarian diets grow in popularity
- Figure 7: Selective diets consumers are currently adhering to, RoI and NI, 2021
- Health concerns surrounding red meat could affect meat sales
- Innovations
- The consumer
- Meat remains an essential part of consumers’ diets
- Figure 8: Consumers agreeing/disagreeing if they eat meat, NI and RoI, 2021
- Figure 9: Consumers agreeing/disagreeing if they are trying to reduce their meat intake, NI and RoI, 2021
- Environmental concerns make consumers limit meat consumption
- Figure 10: Reasons why consumers are eating less red meat, NI and RoI, 2021
- Locally sourced is key
- Figure 11: Agreement with statements related to locally sourced meat and meat substitutes, NI and Roi, 2021
- Vegetables preferred as a replacement over meat substitutes
- Figure 12: Consumers stating whether they would prefer to replace meat with whole plant foods rather than using meat substitutes, RoI and NI, 2021
- What we think
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The Market – Key Takeaways
- RoI meat prices fluctuate whilst UK/NI prices rise
- Irish consumers move towards flexitarian diet
- Consumers limit meat consumption for health reasons
- RoI meat prices fluctuate whilst UK/NI prices rise
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Market Sizes & Forecast
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- Short-, medium- and long-term impact on the industry
- Figure 13: Expected impact of COVID-19 on meat and meat substitute products, short, medium and long term, October 2021
- Meat sales rise during COVID-19
- Figure 14: Estimated value of the meat market*, IoI, NI and RoI, 2015-25
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- Figure 15: Estimated forecast value of the meat market, IoI, 2015-25
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- Figure 16: How consumers rate their current personal financial situation, NI and RoI, November 2018-September 2021
- Consumer confidence grows using meat substitutes
- Figure 17: Estimated value of the meat substitute market, IoI, NI and RoI, 2015-25
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Market Drivers
- RoI meat prices fluctuate
- Figure 18: Consumer price index, meat vs all food, RoI, July 2019-July 2021
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- Figure 19: Consumer price index, meat, by selected categories, RoI, 2015-21
- Figure 20: Consumer price index, meat vs all food, NI, July 2019-July 2021
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- Figure 21: Consumer price index, meat, by selected categories, NI, 2015-21
- Brexit could lead to supply issues in the NI market
- Flexitarian diets grow in popularity
- Figure 22: Selective diets consumers are currently adhering to, RoI and NI, 2021
- Figure 23: Selective diets that consumers currently adhere to, NI and RoI, 2018 and 2021
- Health concerns surrounding red meat affect meat sales
- Figure 24: Factors that consumers are concerned with when it comes to their diet, NI and RoI, 2019
- RoI meat prices fluctuate
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Companies and Brands – What You Need to Know
- Meat products remain the most popular new release
- Vegan and plant-based alternatives increase in popularity
- Consumers turn towards vegan/plant-based alternatives to support health
- Future innovation to create a space for animal protein and plant-based protein to coexist
- Meat products remain the most popular new release
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Who’s Innovating?
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- Meat products remain the most popular amongst new releases
- Figure 25: New releases of meat and meat substitutes, UK and Ireland, 2017-21
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- Figure 26: New release of Peperami meat substitute, UK, 2021
- Vegan and plant-based alternatives increase in popularity
- Figure 27: New releases of meat substitutes with vegan/no animal ingredients, vegetarian and plant-based claims, IoI, 2017-21
- Consumers turn towards vegan/plant-based alternatives to support health
- Figure 28: Consumer attitudes towards food and drink brands and concepts, NI and RoI, 2021
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- Figure 29: New product releases with functional claims, IoI, 2021
- Future innovation to create a space of animal protein and plant-based protein to coexist
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Companies and Brands
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- Meat Companies
- ABP Food Group
- Key facts
- Product portfolio
- Recent developments
- Ballon Meats
- Key facts
- Product portfolio
- Callan Bacon
- Key facts
- Product portfolio
- Recent developments
- Dawn Meats Group Ltd
- Key facts
- Product portfolio
- Recent developments
- Foyle Food Group
- Key facts
- Product portfolio
- Recent developments
- Kerry Group
- Key facts
- Product portfolio
- Recent developments
- Meat Substitute Companies
- Amy’s Kitchen
- Key facts
- Product portfolio
- Brand NPD
- Figure 30: New releases from Amy’s Kitchen, UK and Ireland, 2020-21
- Recent developments
- Linda McCartney
- Key facts
- Product portfolio
- Figure 31: Product portfolio of Linda McCartney Foods, 2021
- Brand NPD
- Figure 32: New releases of Linda McCartney’s, UK and Ireland, 2021
- Nestlé
- Key facts
- Product portfolio
- Recent developments
- Quorn
- Key facts
- Product portfolio
- Brand NPD
- Figure 33: New releases of Quorn products, UK and Ireland, 2021
- Recent developments
- VBites
- Key facts
- Product portfolio
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The Consumer – Key Takeaways
- Meat remains popular amongst Irish consumers
- Environmental reasons help limit meat consumption
- Health plays key role amongst meat products
- Meat remains popular amongst Irish consumers
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Consumption of Meat and Meat Alternatives
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- Meat remains an essential part of consumers’ diets
- Figure 34: Consumers agreeing/disagreeing if they eat meat, NI and RoI, 2021
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- Figure 35: Consumers agreeing/disagreeing if they are trying to reduce their meat intake, NI and RoI, 2021
- Younger consumers integrating meat substitutes into their diets
- Figure 36: How often consumers have eaten meat substitutes in the last six months, NI and RoI, 2021
- Figure 37: Consumers who have eaten meat substitutes in the last six months once/twice a week, by age, NI and RoI, 2021
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Reasons for Limiting Meat Consumption
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- Environmental views are number one reason for limiting red meat
- Figure 38: Reasons why consumers are eating less red meat, NI and RoI, 2021
- Older consumers want to improve general health
- Figure 39: Consumers who have limited their red meat intake to improve their general health, by age, RoI, 2021
- A third of consumers want to manage their weight
- Figure 40: Consumers who are eating less red meat to help manage their weight, NI and RoI, 2021
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Types of Meat Substitutes
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- NI consumers prefer convenience
- Figure 41: Types of meat substitutes consumers have eaten in the last 6 months, NI and RoI, 2021
- Figure 42: Types of ready meals and prepared foods consumers have eaten in the last month, NI and RoI, 2020
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- Figure 43: Consumers who have eaten ready-to-cook meat substitute meals in the last six months, by age, RoI, 2021
- “Fake” meat products favoured
- Figure 44: Selected types of meat substitutes consumers have eaten in the last 6 months, NI and RoI, 2021
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Ethical Issues Relating to Meat/Meat Substitutes
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- Consumers hold retailers responsible for animal welfare/safety
- Figure 45: Agreement with statements related to meat and meat substitutes related to ethical issues, NI and Roi, 2021
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- Figure 46: Consumers who agree/disagree that the higher-welfare chicken tastes better than standard chicken, NI and RoI, 2019
- Locally sourced is key
- Figure 47: Agreement with statements related to locally sourced meat and meat substitutes, NI and Roi, 2021
- Figure 48: Consumers who agree that they think it’s important for meat products to be sourced as locally as possible, by age, NI and RoI, 2021
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Attitudes towards Meat and Meat Substitutes
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- Health plays an important factor in meat products
- Figure 49: Agreement with statements related to meat and meat substitutes, NI and Roi, 2021
- Figure 50: Consumers who agree that meat is a good source of essential vitamins and minerals, by age, NI and RoI, 2021
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- Figure 51: Consumers who agree that meat is a good source of essential vitamins and minerals, by children in the household, NI and RoI, 2021
- Price affects consumers’ opinions on meat substitutes
- Figure 52: Consumers’ attitudes towards meat substitutes, NI and RoI, 2021
- Vegetables preferred as a replacement over meat substitutes
- Figure 53: Consumers stating whether they would prefer to replace meat with whole plant foods rather than using meat substitutes, RoI and NI, 2021
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Appendix – Data Sources, Abbreviations and Supporting Information
- Data sources
- Abbreviations
- Data sources
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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