Ireland Social Networking Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the Ireland Social Networking market, including the behaviours, preferences and habits of the consumer.
The COVID-19 lockdowns have massively accelerated the already growing popularity of social networking platforms throughout 2020 and into 2021. National lockdowns, travel restrictions and social distancing measures have meant many have used social media to stay connected with friends and family, with this usage continuing post-pandemic.
There has been a 3.1% increase in Irish social media users from 2020, with platforms needing to continue to innovate and improve their services in order to address issues and improve efficiency. While there has been increased usage, there has also been continued concerns over the issue of cyberbullying. 85% of NI and 87% of ROI consumers agree that social media networks need to do more to safeguard users against bullying, with 79% of NI and 82% of ROI consumers also thinking that companies should warn users if stories are likely to be fake.
Mental health remains a major concern for many users, with 38% of UK consumers reporting feeling more anxious than before the pandemic. 74% of NI and 82% of ROI consumers agree that social media can have negative impact on a person’s mental health and self-esteem, indicating that platforms still have a way to go to help combat these issues.
Read on to discover more details or take a look at all of our UK Leisure Time market research.
Brand: Alphabet Ic. (Google, YouTube), Facebook (Whatsapp, Messenger, Instagram), Houseparty (Epic Games), LinkedIn, Pinterest, Reddit, Snap Inc. (Snapchat), TikTok, Twitter, Tumblr.
Written by Natalie Magill, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Social networks have benefited from the impact of COVID-19. Consumers have become more reliant on them as their only means of socialising during lockdowns and restrictions. However, COVID-19 has also brought a wave of mental health issues due to high levels of anxiety and loneliness, and concerns around economic uncertainty. However, consumers’ social networking activity increasing also increases the chances of cyberbullying or trolling, which could then further the negative mental health impact. It is important now more than ever that social networks are producing new content and initiatives to support their users during this time, with a highlight on health and wellness.
Natalie Magill
Market Research Analyst
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