Ireland Online Mobile Retailing Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the Ireland Online Mobile Retailing market, including the behaviours, preferences and habits of the consumer.
Prior to COVID-19, ecommerce was already well engaged in NI and picking up pace in RoI, however, 2020 saw a dramatic increase in online sales with grocery retailing a fast-growing category. This is driven by both new consumer entrants and existing purchasers buying more. Indeed, some 40% of NI and 25% of RoI consumers had bought groceries online in the three months to January 2021 – a significant increase from 2020’s usage of online groceries (32% NI, 13% RoI).
Store closures and social distancing measures resulted in consumers feeling anxious about in-store shopping and as such encouraged greater activity with online shopping, particularly among older consumers. This necessary switch to online has resulted in 54% of NI and 57% of RoI consumers agreeing that ‘COVID-19/coronavirus has made me more confident shopping online’ with four in 10 going as far as to say, ‘If possible, I would do all of my shopping online’. This has resulted in a permanent gain for ecommerce and will likely last for many years to come.
Brexit remains one of the biggest threats to the online market in Ireland, particularly RoI. Goods now travelling from mainland UK will be subject to more checks at the Irish sea border with retailers having to ensure proper, and in many cases lengthy, declarations are completed. UK companies selling into the EU including RoI now must register and file quarterly declarations, provide additional paperwork and customers may face custom fees/taxes upon delivery. This will no doubt raise prices within eight in 10 RoI and 67% of NI consumers ‘worried that it will be more expensive to buy goods online post-Brexit’.
Read on to discover more details or take a look at all of our Ireland market research.
Written by Emma McGeown, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
COVID-19 has drastically propelled consumers’ engagement with online shopping. As a result of store closures and mounting anxiety about in-store shopping, more shoppers moved online and there has been significant infrastructure investment to support future demands. The future of ecommerce looks promising, though online is not immune to fragile consumer confidence and could see a slowdown as the economy grapples with the financial implications of the pandemic.
Emma McGeown
Food & Drink Analyst
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