Technology Habits of Gen Z - China - February 2021
Technology Habits of Gen Z - China - February 2021

“Gen Zers are defining how marketers utilize technology services. Their technology habits are shifting from games to more hands-free entertainment-based activities. Their views on technology services have also been influenced by wider events and circumstances, namely COVID-19 and rising social pressure related to finances and health and wellbeing. Brands offering entertainment and value-driven products or services will be sought after by this group of consumers.”

– Amy Xu, Research Analyst

more
Report Price:
£3302.97
|
$4460.00
|
€3717.16
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Landscape
Competitive Strategies
Who’s Innovating?

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Online Activities across Devices
Online Activity Frequency
Engagement with Technology Services
Occasions for Audio Content
Consuming Paid Audio Content
Outlook for Next Decade for Technology

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations