China Attitudes towards Culture Marketing Market Report 2021
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“Beyond the practical functions of products and services, consumers are increasingly paying more attention to the cultural values and novelty experiences conveyed by brands in their pursuit of self-expression. Incorporating Chinese elements is the most recent and remarkable trend, associated with the rise of consumers’ national pride and culture confidence.
Consumers show significant interest in brands’ cultural-related engagement, either via offline activities or online campaigns or even advertising, and expect it to be presented in a modernised context. It is important to understand that “Guochao (Chinese hip)” products are not only something pleasing to the eye, but also bring considerable social awareness to users. Accordingly, corporate culture approaching social responsibility, national identity, and continuous innovation together will help brands build up a strong social identity and consistency that works in both product creativity and communications.”
– Gloria Gan, Research Analyst
Key issues covered in this Report
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.