UK Hobbies and Interests Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the UK Hobbies and Interests market, including the behaviours, preferences and habits of the consumer.
With COVID-19 lockdowns forcing the vast majority of consumers to stay at home for long periods of time, the UK hobby industry has seen a surge in interests. 71% of adults report an increase in hobby activities, with 20% starting a hobby for the first time. There was also a resurgence in people rediscovering old hobbies, with 41% spending more time on an existing hobby, while 27% rediscovered a former passion from the past.
With the majority of people’s time spent at home throughout 2020, there has been an increasing awareness of how hobbies can help decrease stress. This plays into not only the stresses of the year, but also the overall trend towards mental health and wellbeing. The third national lockdown in January 2021 saw another surge in online searches related to hobbies, suggesting another wave of interest in hobbies.
As lockdown restrictions ease and social events begin to take place, there will be a predicted decline in the amount of people taking part in hobbies. However, consumers report intending to devote more time to their hobbies even after the pandemic ends. With an increased trend towards homeworking and flexible working hours, there are potential market opportunities for hobby and interest brands to take advantage of these rediscovered interests.
Read on to discover more details or take a look at all of our UK Leisure Time market research.
Types of Hobby: Reading, baking, cooking, gardening, home improvements, DIY, arts and crafts, painting, sewing, knitting, nature interests (birdwatching), photography, jigsaw puzzles, community work, volunteering, playing an instrument, singing, learning a language, family history, drawing, textiles, flower craft, metalworking, woodworking, jewellery-making, ceramics, pottery, sculpture, board games, online quizzes, chess.
Brands: John Lewis, Games Workshop, Ravensburger, eBay, Hobbycraft, Etsy, Hasbro, Myssyfarmi, Tissuni.
Written by John Worthington, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Brits have embraced hobbies, interests and pastimes in their millions during the pandemic, seeking solace, escape, and relief from anxiety or boredom. Many have found creative freedom in the midst of lockdown restrictions, and some have even begun to nurture dreams of making a living from their passion. Hobbies have provided an alternative to box-set binge-watching, screen time and the intensity of working from home, but offline activity has also spawned a new wave of online learning and sharing on social media. Niche activities have gone viral; from banana bread bake-offs, to TikTok dances to sea shanties. As ‘normal’ life is resumed there will inevitably be a degree of ‘hobby churn’, but many will continue, having found absorbing new pursuits, rediscovered childhood pleasures, and seen the value of hobbies for their personal wellbeing.
John Worthington
Senior Analyst
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