UK Camping and Caravanning Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the UK Camping and Caravanning market, including the behaviours, preferences and habits of the consumer.
The UK travel markets saw a huge decline because of the COVID-19 pandemic, and the camping and caravanning market was no exception. With non-essential travel being heavily restricted and most services and businesses shut down, there was a 34% drop in camping and caravanning trips (compared to 2019).
Despite this decline, the camping and caravanning market has seen a rise of 2%, with 41% of consumers taking a camping or caravanning holiday in the last 3 years from October 2020. This increased attraction for both camping and ‘glamping’ has been fuelled by its affordability and connection with nature, and could also benefit from consumers wanting to get out post-lockdown.
With lockdowns being steadily lifted throughout 2021, demand for ‘safe’ staycations are predicted to increase while international travel is still restricted. However, remaining restrictions could cause issues for parks and larger sites, as well as competition from both domestic and overseas holidays once life fully returns to normal.
This report shows the damage to the market caused by the pandemic, as well as potential market opportunities. With glamping becoming more and more popular, as well as a renewed focus on health and wellness, companies could aim to overcome the association that camping is for the ‘hard-core’ and cater to people looking to reconnect with nature. There is also a spike in demand for campervans, thanks to social media trends such as #vanlife.
Camping Types: Tents (standard, pop-up), campervan, motorhome, stationary caravan, mobile home, towed caravan.
Holiday Park Operators: Parkdean Resorts, Park Holidays UK, Pure Leisure Group, Forest Holidays, Verdant Leisure, Hoburne Holiday Parks, Haven Leisure, Darwin Escapes, John Fowler Holiday Parks, Haulfryn, Bridge Leisure, Away Resorts.
Camping: Pitchup.com, Campsites.co.uk, Cool Camping, UKcampsite.co.uk, Eurocamp, Canvas Holidays, The Caravan and Motorhome Club, Canopy & Stars, Booking.com, TripAdvisor.
Written by John Worthington, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
After a stop-start year in 2020 for camping and caravanning, 2021 will see further disruption. Momentum should start to develop once the severe health crisis of the first quarter begins to pass and the vaccine rollout is well underway. On the back of a strong covid-staycation summer last year the market has a platform on which to build. Camping and caravanning can offer a ‘lean and green’ holiday experience which chimes with contemporary needs and values. The trend towards regular short breaks throughout the year and local ‘doorstep adventures’ is helpful. Nature and wellness experiences offer brands and sites opportunities for new revenue streams. There is increasing scope to widen participation beyond the camping ‘hard-core’ through premium statics/lodge and glamping, as well as growing mileage in the current vogue for the ‘#vanlife’ campervan lifestyle.
John Worthington
Senior Leisure Analyst
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