Emerging Gaming Technology - US - February 2021
Emerging Gaming Technology  - US - February 2021

“The future of gaming is here, as innovative hardware (VR, accessories) and services (cloud gaming) are on the cusp of the mainstream. Still, it’s going to take more than a slick campaign to convince gamers to invest in new gaming technology. Compelling games and use cases should be presented as effective ways to elevate their overall experience. Incremental improvements are more appealing than a radical overhaul to the average ...

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Segments Overview
Target Audience – The US Gamer
Market Factors
Market Perspective
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Gaming Accessories
Gaming Hardware Ownership and Interest
Gaming Services
Important Features for New Gaming Technology
Interest in VR Genres
Attitudes toward New Gaming Technology
Consumer Segmentation – Emerging Gaming Technology

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Key Brands
Innovations to Watch
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – TURF Analysis
Appendix – CHAID Analysis