College Football & Basketball - US - February 2021
College Football & Basketball - US - February 2021

“COVID-19 completely upended the college sports world. Days before it was set to begin, the biggest event in all of college sports – the NCAA Basketball Tournament – was cancelled. Even when college sports returned in the fall, it was anything but normal. While brands still flocked to two of the country’s most popular sports, consumer interest in college football and basketball suffered due to the pandemic. Moving forward, sports entities ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
The College Sports Market
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Consumer Trends Impacting College Football and Basketball
Exploring College Football and Basketball Fans
Following the Action on the Field
Connecting with the College Sports Fan
Supporting the Greater Good through College Sports

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer