US Gaming Retail: How Games Are Purchased Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the US Gaming Retail market, including the behaviors, preferences and habits of the consumer.
The COVID-19 pandemic has meant that consumers have had more time to play video games throughout 2020 and into 2021. The release of the newest generation of video games consoles has seen a further boost in sales, with the pandemic only causing minor supply chain disruption. 2/3rds of video game players have reported buying a video game in the past six months, with 98% of game purchasers playing games themselves.
Video game sales continue to climb, with gamers looking for invest in higher-quality gameplay. While free-to-play games remain largely popular among gamers, video game players are just as likely to play purchased games as free games. With most gamers already knowing what games they want to play, price remains the most important factor in where people buy these games. Retailers will need to emphasize their gaming stock, as well as the high-quality of their offerings in order to differentiate themselves.
There is a potential for the resale market to make a comeback, with further possibilities of digital-resale platforms as more and more gamers move towards digital purchases over physical copies.
Read on to discover more details or take a look at all of our US Technology market research.
Game Genres: Puzzle games, digital board games, digital card games, action / adventure games, shooters, racing games, trivia games, sports games, role-playing games, battle royale games, open-world games, nostalgic games.
Retail Brands: GameStop, Amazon, Steam, Epic Games Store, PlayStation Store, Apple (App Store, Apple Arcade), Google Play, Target, Wallmart, Best Buy, Twitch.
Video Game Brands: Sony (PlayStation), Microsoft (XBox), Nintendo.
Video Game Titles: The Elder Scrolls, Fallout, Animal Crossing, Cyberpunk 2077, Call of Duty, Candy Crush, Fortnite, League of Legends.
Written by John Poelking, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Gaming is firmly in the spotlight of mainstream pop culture, which will help continue a streak of strong video game sales into the near future. Video game purchasers don’t really care where they buy a game as long as they are able to get the game they want for a fair price. Digital storefronts will be a cornerstone for gaming retail, but many players still have a fondness for physical discs and the brick-and-mortar experience.
John Poelking
Senior Gaming Analyst
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