CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
![]() “Gaming is firmly in the spotlight of mainstream pop culture, which will help continue a streak of strong video game sales into the near future. Video game purchasers don’t really care where they buy a game as long as they are able to get the game they want for a fair price. Digital storefronts will be a cornerstone for gaming retail, but many players still have a fondness for ...
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Overview![]() Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market![]() Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – Key Takeaways
Market Size
Target Audience – The US Gamer
Global Segment Performance
Market Factors
Market Opportunities
Consumer![]() Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Key Takeaways
Video Game Purchases
Spending on Video Games
Where People Buy Video Games
Video Game Purchase Influencers
Video Game Purchase Behaviors and Preferences
Attitudes toward Gaming Retail
Gaming Retail Consumer Segments
Brand/Company![]() Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Companies and Brands – Key Takeaways
Market Share
Key Retailers
Competitive Strategies
Data![]() Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
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