US Sports and Social Awareness Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the U.S Sports and Social Awareness market including the behaviours, preferences and habits of the consumer.
The intersection of sports and social awareness has never been greater. The 2020 calendar year put a spotlight on the sports world and the impact it can have on various social causes including the fight for social justice, community support, and more. Fans more than ever want sports entities to be active and take a stand in support of social issues – and that is something Mintel expects to see more of moving forward. This Report will examine the growing connection of sports and social awareness and how that will continue to evolve.
Key topics featured: Use marketing efforts to bring attention to social issues; Sports look to open new doors through new education opportunities; Increase diversity in sports leadership; Increased focus on standing for values and ethical behavior and much more.
Written by Colin O’Brien, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
There is now a stronger connection between sports and social awareness than ever before, on every level. Fans are expecting sports entities to be actively involved in providing support and creating change. Sports leagues and teams are establishing initiatives to drive consumer awareness and involvement in various causes, as well as driving change internally. Athletes now evaluate potential sponsorship deals to find partners that share similar values and passions. This is not a flash in the pan. This new integration between sports and social awareness will be a key component of the sports world now and in the future.
Colin O’Brien
Leisure Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.