US Marketing to LGBTQ+ Communities Market Report 2024
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The LGBTQ+ population and its allies continues to be an influential and growing consumer segment that brands cannot ignore. This diverse and intersectional community continues to flourish despite the vocal, political minority that is increasingly threatening LGBTQ+ rights and protections. Mintel’s consumer report looks at the market factors impacting US LGBTQ+ communities, consumer trends, and presents opportunities for brands to authentically support and connect with LGBTQ+ consumers.
2023 saw many brands back-track in their LGBTQ+ support and marketing due to this growing anti-LGBTQ+ sentiment and backlash. As LGBTQ+ Americans strive to move forward post-pandemic to build healthy and purposeful lives, this diverse population needs the support of brands and allies to maintain their wellbeing and safely embrace their authentic identity. In this report Mintel examines the best ways brands to authentically support and connect with LGBTQ+ consumers.
This report, written by Lisa Dubina, delivers in-depth commentary and analysis to highlight current trends and marketing opportunities.
Despite growing anti-LGBTQ+ sentiment and attacks from far-right conservatives, the LGBTQ+ population and its allies continue to grow in size and influence.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.