Diversity and Inclusivity in Beauty - US - January 2021
Diversity and Inclusivity in Beauty - US - January 2021

“Diversity in beauty is not a marketing tactic – it’s an essential practice and must be a key area of focus among every beauty brand on the market today. It requires a strong commitment from brands to listen and collaborate with members of underserved groups to ensure successful and meaningful products and campaigns. Authentic communication is key in building trust with consumers. Successful brands recognize that inclusion is an ongoing ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Trends – Key Takeaways
Market Trends
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Consumer Segmentation
Brand Inclusivity Indicators
Types of Diversity
Diversity Motivators and Barriers
Behaviors toward Beauty Brands
Learning About Diverse and Inclusive Brands
Sentiment toward Beauty Advertising

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Appendix – Key Driver Analysis