Staying Informed: How you Get the News - Canada - February 2021
Staying Informed: How you Get the News - Canada - February 2021

“The news industry is incredibly unique in Canada. It is centuries old and used by almost every consumer on a daily basis – yet many of its companies are now struggling to remain financially viable. Digital tech has been particularly disruptive to the industry, making it easier for consumers to get the news but upending the revenue models organizations have relied on in the past.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – Key Takeaways
The Market – By the Numbers
Market Factors

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
News Sources
News Consumption Changes Due to COVID-19
Trust in the News
Devices Used for Daily News Routines
Opportunities and Challenges for Local News
Politics and the News

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations