Table of Contents
Executive Summary
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- The impact of COVID-19 on the ceramic tile market
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- Figure 1: Short, medium and long term impact of COVID-19 on ceramic tiles, 18th September 2020
- The market
- Market size and forecast
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- Figure 2: Market size for ceramic tiles, 2015-2025 (prepared on 18th September 2020)
- Imports dominate the market
- Major Brexit implication
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- Figure 3: Analysis of ceramic tile imports by continent, 2019 (£ million)
- The demand profile
- Companies and brands
- A confined manufacturing base
- Distribution
- A diverse distribution base
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- Figure 4: Distribution of ceramic tiles, 2019
COVID-19 and ceramic tiles
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- Impact on the market
- Imports fall 31% in the first half of 2020
- Impact on consumers
- Fluctuations in home-moving activity
- Office applications challenged
- Demand from the retail sector affected
- Short-term issues for the hospitality sector
- Warehouses to benefit long term
- Impact on companies and brands
- Johnson Tiles temporarily closes factory
Issues and Insights
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- Will COVID-19 change the demand profile?
- Could Brexit cause a major market disruption?
- Will e-commerce replace retail outlets?
The Market – Key Takeaways
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- COVID-19 having major impact in 2020
- A complex demand profile
- The market is dominated by imports
- Ceramic tiles have many substitutes
Market Size and Forecast
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- The impact of COVID-19 on the ceramic tile market
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- Figure 5: Short, medium and long term impact of COVID-19 on ceramic tiles, 18th September 2020
- Lockdown
- Re-emergence
- Recovery
- The ceramic tile market and forecast
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- Figure 6: Market size for ceramic tiles, 2015-2025 (prepared on 18th September 2020)
- Market drivers and assumptions
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- Figure 7: Monthly breakdown of UK GDP changes, by sector, February-June 2020
- Figure 8: GDP development affecting MBD’s market forecast, 2015-24 (prepared on 16 August 2020)
- Forecast methodology
Market Sourcing/Shares
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- Imports dominate the market
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- Figure 9: Analysis of ceramic tile imports by continent, 2019 (£ million)
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- Figure 10: Segmentation of EU ceramic tile imports, 2019
Market Trends
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- COVID-19
- The impact of open-plan living
- Metro tiles for an industrial or urban look
- Popularity of marble
- Natural materials
- Textured tiles
- Patterned tiles
- Terrazzo tiles
- Angles of wall tiles
- Artisan tiles
- Oversized tiles
- Grout effects
- Statement features and bold colours
- Black is the new black
- Wood-effect tiles
Market Drivers
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- Overview
- New house building
- Activity
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- Figure 11: New house building activity, by type, 2015-2020
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- Figure 12: Housing completions in the UK, 1970-2019
- Figure 13: Segmentation of housing completions, 1970-2019
- The implications of COVID-19
- The housing stock
- The base
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- Figure 14: Segmentation of housing stock in UK, 2019 (000 properties)
- Home ownership
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- Figure 15: Percentage of families (singles or couples) by housing tenure, 1961-2018
- House prices
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- Figure 16: UK average house prices, 1986-2019
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- Figure 17: UK quarterly average house prices, 2018-2020
- House transactions
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- Figure 18: Number of housing transactions, 2005/06-2019-20
- Housing repair and maintenance expenditure
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- Figure 19: Housing repair and maintenance expenditure, by sector, 2015-20
- DIY activity
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- Figure 20: DIY retail store sales, 2015-2020
- Non-residential applications
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- Figure 21: New construction activity in selected private commercial and industrial sectors, 2015-20 (£ billion)
- Architectural trends
- Open-plan living
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- Figure 22: International comparison of UK average house sizes
- En-suite facilities
- Splashbacks and wall panels
Companies and Brands – Key Takeaways
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- A confined manufacturing base
- Distribution is changing
- The trade role in custom
- The commercial sector
Industry Structure
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- Declining manufacturing base
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- Figure 23: Development of the ceramic tile industry, 2015-19
- Figure 24: Structure of the UK ceramic tile manufacturing sector, 2019
- Distribution
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- Figure 25: Distribution of ceramic tiles, 2019
- Tilers and tile fixers
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- Figure 26: Structure of the floor and wall covering fixing trade, by size of company, 2018 (number of businesses)
Competitive Strategies
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- Manufacturing complemented with imported products
- Johnson Tiles also sources internationally
- Leverage from kitchen and bathroom products
- A trade focus for distributors
- 25% growth in number of tradespeople registered for Topps Tiles’ reward scheme
- Travis Perkins looks to return to merchanting
- E-commerce/bricks and mortar activity
- Tile Mountain moves to multi-faceted approach
- The role of social media for retailers
- 96% growth in social media impressions by Topps Tiles
- Straddling the retail and commercial sectors
- The retail market leader strengthens in the commercial market
Company Profiles
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- Manufacturers
- Introduction
- Johnson Tiles/Norcros Group
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- Figure 27: Financial performance of Norcros, 2016-20 (£ million)
- Figure 28: Turnover development of Johnson Tiles, 2016-20
- Retailers/distributors
- Al-Murad
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- Figure 29: Financial performance of Al-Murad DIY, 2015-19 (£ million)
- Domus/Headlam
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- Figure 30: Financial performance of Headlam Group, 2015-19 (£ million)
- Solus
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- Figure 31: Financial performance of Solus, 2015-19 (£ million)
- Tile Giant/Travis Perkins
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- Figure 32: Financial performance of Tile Giant, 2014-18 (£ million)
- Tile Mountain Group
- Topps Tiles
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- Figure 33: Financial performance of Topps Tiles, 2015-19 (£ million)
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
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