Table of Contents
Executive Summary
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- The market
- The economy
- Online sales
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- Figure 1: France: Online sales (including VAT), 2015-25
- Segmentation/What they buy online
- Market drivers
- Companies and brands
- Key metrics
- Market shares
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- Figure 2: France: leading online retailers’ estimated shares of all online sales, 2019
- The consumer
- What they buy online
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- Figure 3: France: products bought online in last 12 months, May 2020
- Frequency of shopping online
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- Figure 4: France: frequency of shopping online, May 2020
- Where they shop online
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- Figure 5: France: retailers purchased from online in the last 12 months, May 2020
- Behaviours when shopping online
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- Figure 6: France: important features when shopping online, May 2020
- What we think
The Impact of COVID-19 on Online Retailing
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- Short, medium and long-term impact on the sector
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- Figure 7: Short, medium and long term impact of COVID-19 on Online retailing, August 2020
- Opportunities and threats
- COVID-19 brings online to the fore
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- Figure 8: Partnership between Aldi UK and Deliveroo for home delivery, June 2020
- Smaller businesses have been forced to adapt rapidly
- Providing a feeling of shopping in-store from home
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- Figure 9: Space NK live streaming masterclasses, May 2020
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- Figure 10: Gucci’s personalised virtual shopping, June 2020
- Online pureplayers embrace community and co-operation
- Impact on the online retailing sector
- How COVID-19 will reshape the industry
- The impact of COVID-19 on the marketing mix
- Online retailing forecast will maintain an upward trend boosted by COVID-19
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- Figure 11: Europe (Top 5 countries): total online sales and forecast, 2015-25
- Figure 12: Europe (Top 5 European countries) online sales as % total retail sales, by country, 2015-25
- The impact of COVID-19 on consumer behaviour across Europe
- Concern about being exposed to COVID-19 is still relatively high
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- Figure 13: Europe: Those extremely worried about the risk of being exposed to COVID-19, March-August 2020*
- Concern about the impact of COVID-19 on lifestyle falls as lockdowns ease
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- Figure 14: Europe: Those extremely worried about how the outbreak will affect their lifestyle, March-August 2020*
- Significant changes in shopping behaviour since the start of the outbreak
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- Figure 15: Europe: Changes made to lives as a result of the COVID-19, July/August 2020*
- Significant numbers are shopping more online
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- Figure 16: Europe: Trends in agreement with the statement ‘I’m shopping more online’, April-August 2020*
- Click and collect less popular as alternative to stores
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- Figure 17: Europe: Trends in agreement with the statement ‘I am using click-and-collect more’, April-August 2020*
- Spending priorities are responding to the impact of COVID-19
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- Figure 18: Europe: Net balance of expected spending* on selected items in the next month, July/August 2020**
- How the crisis will impact on key consumer segments
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- Figure 19: Europe: Those extremely worried about the risk of being exposed to COVID-19, by gender and age, July/August 2020*
- Younger buyers will continue to shop online even when the outbreak subsides
- Developing long-term relationships with older buyers
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- Figure 20: Europe: Trends in agreement with the statement ‘I’m shopping more online’, by age, July/August 2020*
- COVID-19: Market context
- United Kingdom
- France
- Germany
- Italy
- Spain
Issues and insights
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- COVID-19 set to have major impact on French online retailers’ sales
- Challenges to Amazon’s dominance in France
- The facts
- The implications
- Carrefour’s growing digital innovation
- The facts
- The implications
The market – What you need to know
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- French economy enters recession
- Online spending has grown robustly but rate slowing
- Cultural goods, fashion and electricals most popular
- France behind other countries in broadband
- Over 70% go online with a smartphone
- Shopping online almost ubiquitous
Market size
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- The economy
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- Figure 21: France: Online sales (incl. VAT), 2015-20
- Figure 22: France: Online sales forecasts (incl. VAT), 2020-25
- Segmentation/What they buy online
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- Figure 23: France: Products bought online, May 2020
- Market drivers
- Broadband access
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- Figure 24: France: Broadband penetration as % all households, 2010-19
- Device usage
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- Figure 25: France: devices used to access the internet, percentage of all individuals, December 2019
- Online shopping
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- Figure 26: France: Percentage saying they have bought online in the last year, 2010-19
Companies and brands – What you need to know
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- Amazon widening its lead
- Cdiscount focusing on its marketplace and omnichannel
- Carrefour’s big ambitions
- Concentration increasing
Leading players
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- Amazon pulling ahead, but not without challenge
- Rival Cdiscount building its marketplace
- La Redoute now with Galeries Lafayette
- Carrefour building scale online
- Some retailers are diversifying their offer
- M&A
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- Figure 27: France: Leading online retailers by sales (excluding VAT), 2015-19
Market shares
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- Figure 28: France: leading online retailers’ estimated shares of all online sales, 2019
- Website visitors
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- Figure 29: France: top retail sites by number of unique visitors, December 2019-May 2020
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The consumer – What you need to know
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- Very high levels of participation in online shopping
- Fashion and cultural goods most popular
- Grocery increasing
- A fifth shop once or several times a week
- Amazon leads but less so than in other countries
- Price is the most important part of shopping online
What they buy online
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- Six in ten have bought fashion items online in the past year
- Food and drink going up
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- Figure 30: France: products bought online in last 12 months, May 2020
Frequency of shopping online
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- Figure 31: France: frequency of shopping online, May 2020
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- Figure 32: France: frequency of shopping online, % Agreeing that they are shopping online more, by age and gender, May 2020
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Where they shop online
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- Figure 33: France: retailers purchased from online in the last 12 months, May 2020
- Where they shop and what they bought
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- Figure 34: France: products bought online by retailer shopped in last 12 months, May 2020
- Profile of shoppers by retailers used
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- Figure 35: France: profile of shoppers by retailer purchased from online in last 12 months, May 2020
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Important features when shopping online
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- Price is a key feature
- Delivery
- Ease of shopping
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- Figure 36: France: important features when shopping online, May 2020
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- Figure 37: France: important features when shopping online, May 2020
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- Figure 38: France: Important features of online shopping by products purchased, May 2020
Appendix – Data sources, abbreviations and supporting information
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- Abbreviations
- Data sources
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