Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER RELEVANT REPORTS
- DEFINITION
- ABBREVIATIONS
Executive Summary
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- TRAVEL SPEND AND ONLINE ACCESS INCREASING
- FAVORABLE DEMOGRAPHIC PATTERNS
- ECONOMY NOT DIRECTLY TIED TO ONLINE TRAVEL SPEND
- MARKET SIZE AND SEGMENTS
- ONLINE AGENCIES STEP UP PRODUCT DIVERSIFICATION
- ONLINE BOOKING CHARACTERISTICS
- CONSUMER ATTITUDES TOWARDS ONLINE BOOKING
- BRIGHT FUTURE FOR ONLINE TRAVEL
Market Drivers
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- CHANGES IN TRAVEL VOLUME AND HABITS
- Expenditure
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- Figure 1: Total travel expenditure in the U.S., at current and constant prices, 1998-2003*
- Person trips
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- Figure 2: Number of domestic, inbound and outbound travel person trips, 1998-2003
- Shorter vacations
- Decrease in business travel
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- Figure 3: Total person trips for business travel
- INTERNET PENETRATION AND ONLINE TENURE
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- Figure 4: U.S. residential Internet connections, 1997-2005
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- Graph 1: U.S. residential Internet connections, dial-up and high-speed, 1997-2005
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- Figure 5: U.S. Internet households with broadband connections, 1997-2005
- DEMOGRAPHICS OF TRAVEL
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- Figure 6: American population projections, by age, 1998-2008
- THE ECONOMY AND INTERNET TRAVEL
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- Figure 7: Disposable income, travel expenditure and Internet travel expenditure, 1998-2002
- Graph 2: Annual percentage growth for total travel expenditure vs Internet travel expenditure, 1998-2002
Market Size & Trends
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- Figure 8: Total U.S. retail sales of online travel, at current and constant prices, 1998-2003
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Market Segmentation
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- Figure 9: Annual revenue for the online travel industry, by type of travel, 2001 and 2003
- Graph 3: Annual revenue for the online travel industry, by type of travel, 2000 and 2001
- Air travel
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- Figure 10: Traffic figures of U.S. scheduled airlines, 1998-2002
- Hotel/motel reservations
- Car rentals
- Other travel products
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Supply Structure
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- COMPANIES AND BRANDS
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- Figure 11: Annual total revenue for top Internet travel service providers, 2000 and 2002
- Figure 12: Annual online revenue for top Internet travel service providers, 2000 and 2002
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- Figure 13: Unique visitors to U.S. travel sites, March 2002
- INTERNET-BASED INDEPENDENT TRAVEL SITES
- Expedia
- Travelocity
- Orbitz
- Priceline
- Hotwire.com
- Hotels.com
- Others
- BRICK & MORTAR/INTERNET TRAVEL AGENCY SITES
- American Express
- Carlson Wagonlit Travel
- AIRLINES
- American Airlines (AMR Corporation)
- United Airlines (UAL Corporation)
- Delta Airlines
- Northwest Airlines
- U.S. Airways
- Continental Airlines
- Southwest Airlines
- HOTELS/MOTELS
- Intercontinental Hotel Group (formerly Six Continents)
- Marriott
- Hyatt
- Hilton
- Wyndham International
- Travelweb.com
- CAR RENTAL COMPANIES
- Enterprise Rent-A-Car
- Hertz
- Dollar Thrifty Automotive Group
- OTHER
- Cendant Corporation
Advertising & Promotion
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- INTRODUCTION
- Travelocity
- Expedia
- Orbitz
- Priceline
- Hotwire
- Hotels.com
The Consumer
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- INTRODUCTION
- INTERNET USE
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- Figure 14: Internet users, January-May 2003
- INTERNET USER PROFILE
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- Figure 15: Internet user profile, January-May 2003
- THE AIR TRAVELER
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- Figure 16: Incidence of taking domestic and international flights, all respondents vs Internet users, January-May 2003
- ONLINE TRAVEL BOOKING
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- Figure 17: Travel booking on the Internet, August 2003
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- Figure 18: Travel booking on the Internet, by gender, August 2003
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- Figure 19: Travel booking on the Internet, by age, August 2003
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- Figure 20: Travel booking on the Internet, by household income, August 2003
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- Figure 21: Travel booking on the Internet, by employment status, August 2003
- Summary of online items booked
- PERCENTAGE OF TRAVEL BOOKED ONLINE
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- Figure 22: Number of flights booked in the last 12 months, August 2003
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- Figure 23: Number of hotel rooms booked in the last 12 months, August 2003
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- Figure 24: Number of car rentals booked in the last 12 months, August 2003
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- Figure 25: Number of multiple travel items booked in the last 12 months, August 2003
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- Graph 4: Percentage of travel items booked online, August 2003
- ONLINE BOOKING RETAIL CHANNELS
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- Figure 26: Online booking retail channels, all respondents vs. those respondents who have booked travel online, August 2003
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- Figure 27: Online booking retail channels, by age, August 2003
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- Figure 28: Online booking retail channels, by household income, August 2003
- CONSUMER ATTITUDES TOWARDS ONLINE BOOKING
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- Figure 29: Attitudes towards online travel booking, any travel booked (online or offline), August 2003
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- Figure 30: Attitudes towards online travel, any travel booked (netted online or offline), by household income, August 2003
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- Figure 31: Attitudes towards online travel, all respondents vs. those respondents who have booked travel online, August 2003
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- Figure 32: Attitudes towards online travel booking, any travel booked online (net), 2001 and 2003
Future & Forecast
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- Demographic patterns favor growth
- Increased connectivity
- Shift in travel products purchased online
- MARKET FORECAST
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- Figure 33: Forecast of U.S. retail sales of online travel, at current and constant prices, 2003-08
- Graph 5: Internet travel booking revenue, trends and projected, 1998-2008
- Forecast factors
APPENDIX: Trade Associations
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