Table of Contents
Executive Summary
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- Top takeaways
- Impact of COVID-19 on managing stress and mental wellbeing
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- Figure 1: Short-, medium- and long-term impact of COVID-19 on mental health impact and mental health services, July 2020
- Opportunities and Challenges
- People are paying attention to mental health but positive outlook could limit engagement
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- Figure 2: Overall mental health status, May 2020
- Messaging needs to be life stage specific
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- Figure 3: Select attitudes toward mental health, by generation, May 2020
- Self-diagnosis is common
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- Figure 4: Diagnosed self for any mental health condition (net), by age, May 2020
- Mental healthcare support strengthens overall health and wellness management
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- Figure 5: Mintel global trend driver – Wellbeing
- Mental health support systems need to evolve
- Care must be culturally tailored
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- Figure 6: Mintel global trend driver – Rights
The Market – What You Need to Know
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- The mental health crisis isn’t new and COVID-19 has exacerbated it
- Improving the dialogue through connection and calling for action
Market Perspective
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- The US is in a mental health crisis
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- Figure 7: US age-adjusted suicide rates, 1999–2018
- Mental health incidence is on the rise…
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- Figure 8: Health concerns experienced, November 2018
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- Figure 9: Incidence of mental health conditions, May 2020
- …and amplified by COVID-19 circumstances
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- Figure 10: Symptoms of depression experienced in the last 7 days, 2013-20
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- Figure 11: Priority of mental wellbeing, April-July, 2020
Market Factors
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- Once hidden, elements of people’s identities are more openly shared
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- Figure 12: Mintel global trend driver – identity
- Unemployment impacts young adults’ identity
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- Figure 13: Unemployment rate, seasonally adjusted, June 2019 -June 2020
Key Players – What You Need to Know
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- The toolkit for managing mental wellness is wide-ranging
- Treatment is not always the end goal
- Cannabis elevates role in mental wellness care
- Tenets of health management are interconnected and on the same level
- Mental health stigmas impede treatment
- Redesigning support groups with hyper-focused communities
What’s Happening?
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- Diverse tools for managing mental health and wellness cross categories
- In-person appointment with mental health professional
- Virtual appointment with medical professional
- Mobile app
- Insurance coverage
- Workplace mental health programs
- Self-care
- Mobile apps provide easy access to care
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- Figure 13: Resources to manage mental health and wellbeing, May 2020
- Cross-category brands pivot to address mental health
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- Figure 14: Skullcandy mood boost playlist initiative, June 2020
- Cannabis deemed essential business
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- Figure 15: Cannabis products for stress and burnout, June 2020
What’s Next?
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- In health management, nutritional, physical and mental health are equal
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- Figure 17: Emphasis placed on select aspects of health, November 2018
- Mental health ethics on the mind
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- Figure 18: Mintel global trend driver – Rights
- Figure 19: Prioritization of wellness during the COVID-19 outbreak, July 15-22, 2020
- Amplifying diverse voices in mental health treatment
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- Figure 20: HenryHealth, June 2020
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- Figure 21: Mintel global trend driver – Identity
- Building support group communities to break down walls
The Consumer – What You Need to Know
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- People are paying attention to their mental health
- Mental health distress is a fact of life
- Mental wellness conditions are most prevalent
- Self-diagnosing is common
- Desperately seeking resources
- COVID-19 is exacerbating stress factors
Mental Health Status
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- People are paying attention and view themselves in good mental health
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- Figure 22: Overall mental health status, May 2020
- Generation mental wellness
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- Figure 23: Current mental health status, by generation, May 2020
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- Figure 24: Change in mental health status, by generation, May 2020
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- Figure 25: Change in attention toward mental health, by generation, May 2020
Attitudes toward Mental Health
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- It’s a part of life
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- Figure 26: Attitudes toward mental health, May 2020
- Approach to mental health differs by generation
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- Figure 27: Select attitudes toward mental health, by generation – Agree, May 2020
- Black and Hispanic adults working to improve mental health
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- Figure 28: Select attitudes toward mental health – Agree, by race and Hispanic origin, May 2020
- Parents’ seek out others like them to handle their mental health
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- Figure 29: Select attitudes toward mental health, by parent gender, May 2020
Mental Health Conditions Experienced
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- Americans’ mental wellbeing is strained, despite a positive outlook
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- Figure 30: Mental health conditions experienced, May 2020
- Gender disparities in mental health experiences
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- Figure 31: Select mental health conditions experienced, by gender, May 2020
- Parents need support
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- Figure 32: Select mental health conditions experienced, by parent gender, May 2020
- Younger adults are open to discussion; older adults want connection
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- Figure 33: Select mental health conditions experienced, by generation, May 2020
Diagnosis of Mental Health Status
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- Severity of disorder drives approach to diagnosis
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- Figure 34: Diagnosis of mental health status, May 2020
- Self-diagnosers are the ideal target for DTC solutions
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- Figure 35: Diagnosis of any mental health condition – Any condition (NET), by age, May 2020
Resources for Care
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- Seeking out ways to manage mental wellbeing is common
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- Figure 36: Repertoire of resources for care, May 2020
- Education is vital, but making information easy to navigate is crucial
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- Figure 37: Resources for care, May 2020
- Go-to health resources mirror mental health management tools
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- Figure 38: Select resources for care, by age, May 2020
Stress Factors
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- Uncertainty and work demands drive stress
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- Figure 39: Stress factors, May 2020
- Concerns over the future heightens other stressors
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- Figure 40: Stress factors, by stress caused by worrying about the future, May 2020
- Younger generations find stress at every corner, older adults from news
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- Figure 41: Stress factors, by generation, May 2020
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- Figure 42: Gen Z adults’ methods for relieving stress, indexed against total adults, February 2020
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
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