What you need to know

COVID-19 has dramatically impacted the color cosmetics market. The need and desire for makeup is being driven down due to ongoing social distancing, protective face mask wearing and uncertainty surrounding the “next normal.” However, key demographics have been using increased time spent at home as an opportunity to learn about beauty and experiment with trends. While priorities shift away from appearance toward personal health and safety in the short term, cosmetics provide a creative outlet and support self-esteem, suggesting the market will recover over time.

Key issues covered in this Report

  • The impact of COVID-19 on consumer behavior and the color cosmetics market

  • A COVID-19-induced recession will see consumers trade down

  • Use of protective face masks creates opportunities for transfer-proof claims

  • Incorporate wellness with “FUN-ctional” cosmetics

This Report was written June 1-July, 28 2020


For the purposes of this Report, the color cosmetics market has been defined as follows:

  • Eye cosmetics – eye shadow, eyeliner, eyebrow pencils, eyebrow gels, eyebrow fillers, mascara, false eyelashes and adhesives

  • Facial cosmetics – foundation, facial powder, concealer, blush/blusher, bronzer and highlighter

  • Lip cosmetics – lipstick, lip gloss and lip liners

Also included within facial cosmetics are multiuse products including foundation with skincare benefits, BB creams and CC creams, although sales of these products are not broken out as a separate segment in the market size.

Excluded from the scope of this Report:

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