Table of Contents
Executive Summary
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- The market
- Brexit impacted demand
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- Figure 1: The residential market for windows and doors, including conservatories, 2015-19
- Two sectors showing different trends
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- Figure 2: Segmentation of residential window and door market, by application, 2015-19
- Material differences
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- Figure 3: Material segmentation of window frames, 2019
- Figure 4: Material segmentation for doors and door frames, 2019
- Impact of COVID-19 on residential windows and doors
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- Figure 5: Expected impact of COVID-19 on residential windows and doors market, short, medium and long-term, 13 July 2020
- 2020 to be a difficult year
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- Figure 6: Forecast market for residential windows and doors compared with expectations prior to COVID-19, 2019-24
- New build to lead recovery
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- Figure 7: Segmentation of forecast market for residential windows and doors, 2019-24
- Companies and brands
- An industry of two sectors
- The national replacement operators
- What we think
The Impact of COVID-19 on Residential Windows and Doors
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- The market
- The new construction sector
- The replacement sector
- Companies and brands
- Short-term casualties
- Profile manufacturer issues
- National suppliers
- COVID-19: Market context
Issues and Insights
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- How to gain more of the home improvement market
- The facts
- The implications
- How important are green issues?
- The facts
- The implications
The Market – What You Need to Know
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- The COVID-19 impact
- Two markets showing different trends
- The replacement sector facing competition
- The recycling issue
Market Size
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- Brexit uncertainties affecting market before COVID-19
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- Figure 8: The residential market for windows and doors, including conservatories, 2015-19
Market Segmentation – Application
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- New build buoyant, replacement market changing
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- Figure 9: Segmentation of residential window and door market, by application, 2015-19
Market Segmentation – Materials
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- The importance of environmental issues
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- Figure 10: Material segmentation of window frames, 2019
- Figure 11: Material segmentation for doors and door frames, 2019
Market Segmentation – Builders and Contract
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- Boosted by new-build
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- Figure 12: Development of the builders and contract market for residential windows and doors, 2015-19
- Figure 13: Product segmentation in the builders/contractors sector, 2015-19
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- Figure 14: Material and product segmentation in the builders/contractors sector, 2015-19 (£ million)
Market Segmentation – Direct Sell
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- Introduction
- The major market influences and COVID-19
- The market development
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- Figure 15: Development of the direct sell market for residential windows and doors, 2015-19
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- Figure 16: Product segmentation in the direct sell sector, 2015-19
- Figure 17: Material and product segmentation in the direct sell sector, 2015-19 (£ million)
Market Forecast
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- COVID-19 further disrupts the market
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- Figure 18: Expected impact of COVID-19 on residential windows and doors market, short-, medium- and long-term, 13 July 2020
- Major drop in demand before recovery
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- Figure 19: Forecast market for residential windows and doors compared with expectations prior to COVID-19, 2019-24
- New build to lead recovery
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- Figure 20: Segmentation of forecast market for residential windows and doors, 2019-24
The Impact of the Economy
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- UK GDP
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- Figure 21: UK GDP growth rate, 2012-19
- COVID-19 causing record fall in economy
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- Figure 22: Comparison of GDP expectations for 2020, 1 July 2020
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- Figure 23: Proportion of employees furloughed, by sector, 6-19 April 2020
- Figure 24: Monthly index of GDP, January 1997-April 2020
- Business investment and confidence suffering before Covid-19
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- Figure 25: UK business investment, £ million, Q1 2015 – Q1 2020
- Figure 26: UK ICT investment, £ million, Q1 2015 – Q1 2020
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- Figure 27: ICAEW UK National Business ConfidenceTM index, Q1 2014 – Q1 2020
Market Influences
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- Home-moving versus improvement?
- The double glazing role within home improvements
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- Figure 28: Market penetration of double glazing by tenure and house size in England, 2017 (%)
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- Figure 29: Proportion of homes in England fully double glazed, 2008-17
- Housing stock – England
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- Figure 30: Trends in the housing stock in England, 1979-2019
- Figure 31: Types of dwellings in the English housing stock, 2017
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- Figure 32: Age profile of dwellings in English housing stock, 2017
- Housing stock – Wales
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- Figure 33: Trends in the housing stock in Wales, 2015-19
- Housing stock – Scotland
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- Figure 34: Trends in the housing stock in Scotland, 2014-18
- Housing stock – Northern Ireland
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- Figure 35: Types of dwellings in Northern Ireland, 2020 (000s)
Market Drivers
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- Overview
- New house-building activity challenged with COVID-19
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- Figure 36: Segmentation of new housing construction output, 2015-19
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- Figure 37: Housing completions in England, by sector, 1946-2019
- Number of households
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- Figure 38: Number of households in the UK, 1991-2019
- Figure 39: Size of households, 2019
- Home-ownership
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- Figure 40: Home-ownership, 2006-19
- House prices
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- Figure 41: Annual UK house price changes, March 2019- March 2020
- Housing transactions
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- Figure 42: Residential property transaction in the UK, by country, 2006-20 financial years (number)
- Housing repair & maintenance expenditure
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- Figure 43: Housing repair and maintenance spending, by sector, 2015-19
Companies and Brands – What You Need to Know
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- COVID-19 has rapid impact
- Margin pressure
- The pricing danger
- Strong market segmentation
Industry Structure
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- Introduction
- Metal doors and frames
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- Figure 44: Development of the metal doors and window frames industry, 2015-19
- PVCu doors and frames
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- Figure 45: Development of the PVCu doors and window frames industry, 2015-19
- Timber doors and frames
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- Figure 46: Development of the timber doors and window Frames sector, 2015-19
Competitive Strategies
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- COVID-19 changes everything
- Vertical integration
- Horizontal integration
- Different price offerings
- Geographic concentration
- Productivity and environmental emphasis
Company Profiles
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- Anglian Windows
- Activity
- Performance
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- Figure 47: Financial performance of Anglian Windows, 2015-19 (£ 000)
- Strategy
- Epwin Group
- Activity
- Performance
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- Figure 48: Financial performance of Epwin Group, 2015-19 (£m)
- Strategy
- Everest 2020
- Activity
- Performance
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- Figure 49: Financial performance of Everest 2014-18 (£m)
- Strategy
- JELD-WEN
- Activity
- Performance
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- Figure 50: Financial performance of JELD-WEN, 2014-18 (£ 000)
- Strategy
- REHAU
- Activity
- Performance
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- Figure 51: Financial performance of REHAU, 2014-18 (£ 000)
- Strategy
- Safestyle UK
- Activity
- Performance
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- Figure 52: Financial performance of Safestyle UK, 2015-19 (£m)
- Strategy
- VEKA
- Activity
- Performance
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- Figure 53: Financial development of VEKA, 2014-18 (£ 000)
- Strategy
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Methodology
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