What you need to know

The home coffee market will greatly benefit from many of the changes brought about by the pandemic. The rapid rise of consumers working from home will lead to an increase in the total volume of coffee sold and consumers will seek to create their own coffee house specialty drinks; indicating a prime opportunity for products that turn consumers into baristas. Consumers will cut back on coffee sourced from foodservice outlets and instead treat themselves to affordable retail coffee options.

Key issues covered in this Report

  • The impact of COVID-19 on consumer behavior and the coffee market.

  • How the recession will benefit the coffee market

  • Creamer market trends

  • Gen Z coffee preferences

This Report was written July 2020.


For the purposes of this Report, Mintel has used the following definitions:

  • Roasted coffee – ground and whole bean; regular and decaffeinated; unflavored and flavored

  • Single-cup coffee – cups and pods containing premeasured coffee for use in automatic single-cup coffee makers

  • Instant coffee – regular and decaffeinated; includes both powdered instant and liquid coffee concentrates

  • RTD (ready-to-drink) coffee – shelf-stable or refrigerated bottled/canned single-serve prepared iced coffees and coffee drinks; refrigerated RTD coffee (half-gallons and single-serving)

This Report also cream/creamer sales and product trends.

Excluded from this report are: coffee substitutes, flavorings and syrups, including those used to make specialty coffee drinks and frozen coffee beverages at home. Bulk-bin coffee beans (not packaged) are also excluded regardless of where sold. Also excluded are coffee sold through foodservice, such as coffee shops and restaurants, as well as vending machines. 

For information on the foodservice coffee market please see Mintel’s Foodservice Coffee and Tea: Incl. Impact of COVID-19 – US, July 2020 Report.

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