What you need to know

Consumer health technology is a rapidly growing field brought into sharp focus by the COVID-19 pandemic. Apps and services to aid managing diet and nutrition, exercise, mental health and provide guidance such as symptom trackers will help consumers navigate an uncertain and difficult period in the short term. Growth in wearables such as smart watches and fitness bands, which can play a role in monitoring health data such as blood pressure and heart rate, can be a platform for the wider use of health technology longer term.

Health tech can also help prevent and manage conditions, provide reminders for screening appointments, and be a gateway for information and guidance to navigating health issues and information. It has the potential to deliver tools for consumers to manage the diverse areas and influences that affect overall health and wellbeing in a holistic manner, and act as a steward for all-round health and wellness management.

Key issues covered in this Report

  • The impact of COVID-19 on purchasing and use of health technology products services and apps.

  • The ways consumers use health technology and how this will change as a result of COVID-19.

  • Launch activity and innovation from companies innovating in the health technology space.

  • What future trends in health technology will mean for longer-term developments in the health tech space.

Products covered in this Report

This Report covers the use of consumer-facing health technologies available as apps or services, typically accessed via a mobile smartphone, tablet or computer. These include diet and nutrition, fitness, meditation and mindfulness, pregnancy and fertility, health information apps, symptom checkers and telemedicine, as well as the use of DNA testing kits and programmes for at-home use.

It explores a range of barriers and motivations for using health and wellness apps, and consumer attitudes towards different aspects of health technology, such as data privacy and the use of artificial intelligence. It does not focus on medical grade devices used for remote monitoring and diagnosis by clinicians, such as pacemakers.

Some data in this report is provided by Sensor Tower, a leading provider of market intelligence and insights for the global app economy. Please visit https://sensortower.com  for more information.

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