What you need to know

The US non-alcoholic beverage market remains crowded, with steady waves of new products vying for consumer attention in all channels. Product packaging plays a leading role in this battle, yet one that most consumers do not recognize as an important part of their choice. Consumers expect packaging to reliably deliver the drinks they choose, but few report that particular elements of design are important to their choice. Instead, occasion, product choice and purchase location are all entwined in packaging choice. COVID-19 has not only altered what beverages consumers purchase and the packaging format that best suits their routine, but it will also temporarily press pause on some of the environmental issues that have challenged brands, such as sustainability, single-use plastics and recycled materials.

Key issues covered in this Report

  • The impact of COVID-19 on consumer behavior and the non-alcoholic beverage industry

  • The issues to keep in mind in the event of a longer-term recession.

  • Important packaging features, information and claims in beverage choice

  • Packaging perceptions by packaging type

  • Packaging features that will inspire new beverage trial


For the purposes of this Report, Mintel will cover trends in beverage package labeling, material and design in the shelf-stable and refrigerated non-alcoholic US beverage industry. The Report includes insight into consumer priorities regarding package characteristics specific to beverage categories. In addition, attitudes and behaviors regarding packaging materials and recycling are discussed, particularly as they relate to themes applicable to the Report. The Report focuses on non-alcoholic ready-to-drink beverages.

This Report does not include:

  • Ground or bean coffee

  • Bagged tea

  • Drink mixes, powders or gels

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