Table of Contents
Overview
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- What you need to know
- Key issues covered in this Report
- Areas covered in this report
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- Figure 1: Coicop classifications used for the Mintel market size, 2019
Executive Summary
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- The market
- Consumer spending
- Sector size and forecast
- Channels of distribution
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- Figure 2: France: estimated distribution of DIY spending by channel, 2019
- Companies and brands
- Key metrics
- Market shares
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- Figure 3: France: Leading specialist DIY retailers’ sales as share of all DIY specialists’ sales, 2019
- Online
- The consumer
- Where they shop
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- Figure 4: France: retailers used to buy DIY goods in the last 12 months, whether in-store or online, March 2020
- DIY projects carried out
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- Figure 5: France: DIY projects undertaken in the last 12 months, March 2020
- Behaviours when planning a DIY project
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- Figure 6: France: behaviours when planning a DIY Project, March 2020
- Sources of inspiration for DIY projects
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- Figure 7: France: where they look for inspiration for DIY projects, March 2020
- What we think
The Impact of COVID-19 on DIY Retailing
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- Short, medium and long-term impact on the sector
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- Figure 8: Short, medium and long term impact of COVID-19 on DIY retailing, May 2020
- Opportunities and threats
- Seizing the online opportunity
- Moving from ‘Do It for Me’ to ‘Do It Yourself’
- Retailers must rise to the challenge of socially-distanced shopping
- Adapting services to the ‘new-normal’
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- Figure 10: B&Q stores offering remote advice in the UK, May 2020
- Community, co-operation and ethical considerations come to the fore
- Impact on the DIY retailing sector
- Leading players will have to adapt to the changes in the market
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- Figure 11: Europe: Specialist DIY retailers’ sales and forecast sales, 2014-24
- Figure 12: Europe: Detailed specialist DIY retailers’ sales and forecast sales, by country, 2018-24
- The impact of COVID-19 on consumer behaviour across Europe
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- Figure 13: Europe: Those extremely worried about the risk of being exposed to COVID-19, March, April and May 2020*
- Spending priorities during lockdown
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- Figure 14: Europe: Changes made to lives as a result of the COVID-19, May 2020*
- Spending intentions for home and garden products
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- Figure 15: Europe: spending intentions for home and garden products in the next month, May 2020*
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- Figure 16: Europe: Net balance of expected spending* on home and garden products, May 2020**
- How the crisis will affect key consumer segments
- Older age groups most concerned about becoming infected and changes to lifestyle
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- Figure 17: Europe: Those extremely worried about the risk of being exposed to COVID-19, by gender and age, May 2020*
- Spending on home and garden products will be subdued in the short term
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- Figure 18: Europe: Net balance of expected spending* on home and garden products, by age, May 2020**
- Online shopping growth opportunities
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- Figure 19: Europe: Proportion of shoppers who increased their online shopping, by age, May 2020*
- Online shift is about more than just having an online shop
Issues and Insights
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- COVID-19 set to have major impact on French DIY retailers’ sales
- The increasing importance of online for DIY retailers
- The facts
- The implications
- Smaller stores could help sustain customer interest
- The facts
- The implications
The Market – What You Need to Know
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- French economy enters recession
- DIY was strong in 2019
- Retailers also benefitted from growth in spending
- Specialists dominate
Consumer Spending
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- French economy enters recession
- Mintel DIY market size
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- Figure 20: France: DIY products – the Mintel market size (incl. VAT), 2015-19
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- Figure 21: France: Mintel DIY Market size: breakdown by product type, 2019
- DIY-related spending categories
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- Figure 22: France: Consumer spending in detail (incl. VAT), 2015-19
Market Drivers
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- Home ownership
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- Figure 23: France: Tenure types: owners vs tenants, % of households, 2010-18
- Consumer spending plans
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- Figure 24: France: Consumers’ planned spending on housing and home, Q1 2017- Q2 2020
Sector Size and Forecast
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- DIY had a resilient year in 2019
- Forecast problematic
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- Figure 25: France: DIY specialists, sales (excluding VAT), 2015-19
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- Figure 26: France: DIY specialists, Forecast sales (excl. VAT), 2020-24
Inflation
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- Figure 27: France: Consumer prices* of DIY-related categories, annual % change, 2015-19
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- Figure 28: France: Consumer prices* of DIY-related categories, annual % change, January 2019-March 2020
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Channels of Distribution
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- Figure 29: France: estimated distribution of DIY spending by channel, 2019
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Companies and Brands – What You Need to Know
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- Leroy Merlin outpaces all other players
- A concentrating market
- Only Leroy Merlin has grown market share
- DIY is underdeveloped online
Leading Players
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- ADEO leads with its Leroy Merlin chain
- Kingfisher struggling in France
- Les Mousquetaires’ three brands
- A refocused Mr Bricolage
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- Figure 30: France: Leading specialist DIY retailers, sales, 2015-19
- Figure 31: France: Leading specialist DIY retailers, outlet numbers, 2015-19
- Sales per outlet
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- Figure 32: France: Leading specialist DIY retailers: sales per outlet, 2015-19
Market Shares
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- Figure 33: France: Leading specialist DIY retailers’ sales as share of all DIY specialists’ sales, 2015-19
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Online
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- Online activity
- Shopping online
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- Figure 34: France: Online purchasing, 2010-19
- Online sales of DIY
- Leading online players
- Leroy Merlin
- ManoMano
- BricoPrivé
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- Figure 35: France: Leading retailers’ estimated online sales of DIY, 2018-19
The Consumer – What You Need to Know
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- Important note
- Men shop more than women
- Leroy Merlin leads in-store and online
- Softer DIY projects are most common
- Friends and family are first port of call for planning
- In-store retailers come first for inspiration
Where They Shop for DIY
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- Figure 36: France: retailers used to buy DIY goods in the last 12 months, whether in-store or online, March 2020
- Trend data
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- Figure 37: France: Percentage of shoppers using leading DIY retailers, 2018-20
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- Figure 38: France: retailers used to buy DIY goods in the last 12 months, whether in-store or online, gender split, March 2020
- Customer profiles by retailer used
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- Figure 39: France: profile of DIY shoppers by retailer used, March 2020
- In-store vs online
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- Figure 40: France: retailers used to buy DIY goods in the past 12 months, in-store vs online, March 2020
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DIY Projects Carried Out
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- Figure 41: France: DIY projects undertaken in the last 12 months, March 2020
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- Figure 42: France: DIY Projects undertaken in the last 12 months, Renters vs Owners, March 2020
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Behaviours When Planning a DIY Project
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- Figure 43: France: behaviours when planning a DIY Project, March 2020
- Figure 44: France: behaviours when planning a DIY Project, by gender, March 2020
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Sources of Inspiration for DIY Projects
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- In-store comes top
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- Figure 45: France: where they look for inspiration for DIY projects, March 2020
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- Figure 46: France: where they look for inspiration for DIY projects, by age and gender, March 2020
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
ADEO
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- What we think
- New city centre kitchen showroom concept
- Simplifying the shopping experience
- Expanded services offering in Spain
- Curated offering via ‘how to’ tutorials
- COVID-19 response: conversational bots and drive-through to cope with expanded online demand
- Company background
- Company performance
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- Figure 47: ADEO: Estimated group sales performance, 2015-19
- Figure 48: ADEO: Estimated outlet data, 2015-19
- Retail offering
- Leroy Merlin
- Other fascia
Kingfisher Group
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- What we think
- Urban proximity store format rollout to make DIY shopping more convenient
- Performance of Castorama and Brico Dépôt in France a major disappointment
- New group ecommerce director to drive digital capability growth
- Refreshed kitchen offering
- Response to COVID-19 and a new contactless click-and-collect scheme
- Company background
- Company performance
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- Figure 49: Kingfisher Group: Group financial performance, 2015/16-2019/20
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- Figure 50: Kingfisher Group: outlet data, 2015/16-2019/20
- Retail offering
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