What you need to know
Americans are determined, decided and stressed about the 2020 presidential election. They are determined to vote, with nearly 9 in ten reporting they plan to visit the polls, and most have already decided how they will cast their ballot (69%). Even so, about half of Americans say the upcoming election is a significant source of stress in their lives, and this is only exacerbated by the uncertainty COVID-19 casts over the voting process.
Key issues covered in this Report
The impact of COVID-19 on American’s attitudes and political perceptions.
The influence the economic downturn will have on the 2020 election and voting.
A breakdown of political priorities for Americans based on their party affiliation and political ideology.
Americans’ attitudes and outlook for the 2020 election.
The Report was written between May 1 and May 29, 2020 and includes COVID-19 implications for the topic. Consumer research for this Report was fielded in February 2020 and reflects Americans’ attitudes and opinions prior to the COVID-19 outbreak in the US.
Definitions
For the purposes of this Report, Mintel has used the following definitions:
Conservative Republican: Respondent who affiliates with the Republican Party and identifies as very or somewhat conservative.
Lite Republican: Respondent who affiliates with the Republican Party but identifies as liberal or in the middle.
Liberal Democrat: Respondent who affiliates with the Democratic Party and identifies as very or somewhat liberal.
Lite Democrat: Respondent who affiliates with the Democratic Party but identifies as conservative or in the middle.
Independent: Respondent who affiliates with an independent party or a party other than Republican or Democratic, with political beliefs across the spectrum.
No Affiliation: Respondent who doesn’t affiliate with any political party or ideology or preferred not to answer.
