The beauty market is set to see significant value decline in 2020 largely due to limited retail sales but also a shift in beauty priorities. The lockdown period and ongoing social distancing measures has seen categories like colour cosmetics, fragrances and hair removal decline in priority. Whilst sectors that promote wellbeing and self-care, such as skincare, have seen growth this won’t be enough to offset losses in other sectors.

The BPC market will start to recover in 2021, largely due to the professional sector however ongoing social distancing measures will reduce the capacity of salons and hairdressers. As the UK heads towards a recession, price sensitivities will also be heightened in the medium and longer term which will see consumers switch to lower priced brands.

Key issues covered in this Report

  • The impact of COVID-19 on consumers.

  • How COVID-19 has already affected BPC.

  • The shift in consumer behaviours in BPC in the short, medium and long term.

  • Lessons from the last economic recession.

  • Lessons from other markets outside the UK.

Products covered in this Report

This Report examines the UK beauty and personal care market for men and women aged 16 and over. It covers:

  • Beauty – including colour cosmetics, facial skincare, fragrances and hair colourants as well as professional services which include hair services provided within barber shops and hairdressing establishments and beauty services provided by spas, salons and in traditional retail outlets such as department stores.

  • Personal care – including haircare, hand and body products, hair removal, suncare and everyday toiletries such as oral hygiene, bathing and deodorants.

The beauty and personal care market size includes all of the above.

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