What you need to know
Cannabeauty is a fresh and unique market that includes a diverse range of products in the beauty and personal care categories that feature trending cannabis-based ingredients like CBD and hemp. While CBD is finding its way into more of these products, hemp seed oil is by no means new to BPC. The new realities brought on by COVID-19 and the ensuing economic uncertainties will challenge brands looking to or actively participating in this market. A significant hurdle: half of consumers don’t have a clear understanding of the difference between hemp and CBD. Knowledge and trial of these products is still nascent and inspiring trial may be difficult in both a tough economy and also a new shopping universe.
Key issues covered in this report
The impact of COVID-19 on self-care practices like stress-relieving efforts and the role CBD beauty products play
How a recession will trigger new spending considerations as they relate to premium discretionary purchases like enhanced beauty products
Consumer understanding of CBD and hemp products
BPC categories to watch for cannabeauty
Definitions
Cannabeauty: at-home beauty and personal care products with cannabis ingredients—usually CBD or hemp seed oil. This report does not address products with THC.
CBD: cannabidiol, a non-psychoactive (ie it won’t cause a “high”) component of the cannabis plant known for its relaxation and sleep-promoting qualities
Facial care: products for the face, including moisturizer, cleanser or treatments
Skin care: products for the body, including lotions, soaps, bath products and deodorant
For more general analysis on the facial skincare market including sales information please see Facial Skincare and Anti-Aging: Including Impact of COVID-19, US – May 2020
